AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Keyword Set Building

Keyword weight

The importance of a keyword on the app page. In both app stores, the biggest weight applies to keywords in the App Title and Subtitle (Short description in Google Play) and lowest weight in the Keywords field in the App Store and Full Description field in Google Play. You have a chance of ranking higher for a specific keyword if you use it in the title or subtitle.