AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Keyword Set Building

Keyword relevance (popularity)

A score that shows how much a specific keyword relates to a target audience; i.e., how important a keyword segmentation is.
Useful keywords can have low difficulty but high popularity. It means that a keyword phrase like "Rent a car New York" will not be that popular and frequently used, but will be more relevant for a target audience that is looking for a car in New York.