The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Keyword Set Building

ASO A/B testing

A method of testing whereby you show two or more different versions of items randomly. For apps, A/B testing usually includes icon, title, screenshots, short description, and featured graphics. It can be, for example, an old icon vs a new one, or all brand-new items. During the testing process you track the changes in users’ behavior to make a decision about which item to choose.

Tools: SplitMetrics, NestTest, StoreMan, Tune.