AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Keyword Set Building

App deep linking

A process of using a specific app URL to link to specific app pages or locations. It allows users to quickly find the required page or app location.
You can link to a website, your other apps, social media, ads, emails, etc. It will help to bring more visitors to your app page than traditional ASO; so users who search for a "pancake recipe" will click Deep Link and open your app directly on the Pancake Recipe page.