AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Ads and Paid User Acquisition

Google Ads

The platform includes Android Universal App Campaigns (UAC) and Android Search Campaigns (ASC), and works for Google Play, YouTube, etc.
ACS works for Google Play Store keyword search results, keyword control and reports. UAC ads display in Google Play Store keyword results, or in a Suggested Apps section of the Play Store.