The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Ads and Paid User Acquisition

Apple Search Ads (ASA)

Apple's ad platform that has two main options: a text-based ad (only an icon, a title, and a text preview visible), and a larger one (icon with three featured graphics). Here you can pay per click, change bids, and have more control over the campaign than you have in Google Ads.
Apple analyses the whole sales funnel, from visiting an app page and downloading, to the usage, even if a user has never opened an app. It makes ASA different from the other ads platforms.