The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

User Interaction

Push notification

An alert or a quick message that pops up on a smartphone or a tablet. It is used to remind a user of a new signal, whether it is a message, a blog post or a commercial. It can also be used to ping a user if they haven't shown up in an app for a while. The downside is that too many notifications push users to turn them off completely (or for a while in iOS 12).