The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Pre-publication Terms

App size

The size of an app itself, or its update.
Apple has a limit of 100–150 MB to download an app via cellular connection; everything more than that can only be downloaded using a Wi-Fi connection.
Android limits its APKs by 100 MB. For all apps that exceed 100 MB you must have the additional resources yourself when a user opens the app.