AppFollow

The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

Pre-publication Terms

App bundle (Apple)

The ability to offer a pack of apps to a user. A user can purchase a whole pack at once and get a discount if there is one. For example, you could buy a bundle of puzzles or packs or cartoons or movies. Bundles in the App Store have their own icons, screenshots, descriptions and keywords, which help a publisher to promote them like normal apps.