The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

App Store and Google Play App Updates

Suspended (Google Play)

The status an app gets when the app store thinks that a developer may be in violation of their guidelines; for example, by using black hat ASO tactics. Once an app is suspended, a developer doesn't have access to app data and control. For users, the app will look like a removed one. Repeated violations lead to an app’s removal.