The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

App Store and Google Play App Updates


The status an app gets when it violates some of the app store’s guidelines, which requires it to be deleted from the store or from a particular country; for example, if the app content violates some customs in a country (say, a woman's breast for a baby app, or forbidden gestures). The app store will notify a developer when their app is removed from the store. Once the reason for the violation is fixed, the app can be re-published.