The Ultimate Mobile Marketing Glossary

All chapter's terms
From Newbie To Pro

App Store and Google Play App Updates

App publication

The process of releasing a new app on an app store, or updating its older version. As soon as you have published a new one, your app's latest publishing status under the title and package name will be visible for everyone.
In the App Store, if you change an app’s metadata, users won't see it until you release a new app version.
In Google Play, you can change app metadata as often as you need, without releasing a new app version.