The Ultimate Mobile Marketing Glossary

All chapter's terms

From Newbie To Pro

App Store Related

App Store and Google Play App Updates

App publication App Review Rejected Approved Removed Suspended (Google Play)

App Page Updates

Product page App page view App referrer Beta version A/B testing (split test)

User Interaction

Push notification In-app native rating requests Custom rating requests Developer reply Report a concern Onboarding (on-boarding)Stickiness

App Monetization

Monetization Trial Free In-app advertising Freemium In-app-purchase In-app subscriptions Renewable subscriptions Non-renewable subscriptions Auto-renewable subscriptions Paid apps Paymium In-app billing Non-consumable in-app products Consumables

Pre-publication Terms

Device ID IDFA (identifier for advertisers (Apple))IDFV (identifier for vendors)GAID (Google Advertising ID)APK (Android Package Kit)App size APK name App bundle (Apple)App bundle (Google)