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7 ASO Keyword Research Myths and Reality

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately...

Anatoly Sharifulin
Anatoly Sharifulin
4.10 August Update

4.10 August Update

New ASO tool Keyword Spy; updated Compare Apps and Featured Timelines; review history in Zendesk app...

Mary Kulikova
Mary Kulikova
Changes to Google Play average rating: how to prepare

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the...

Anatoly Sharifulin
Anatoly Sharifulin
Announcing Salesforce integration: all customer feedback in one place

Announcing Salesforce integration: all customer feedback in one place

Gather all the user feedback in one place — your Salesforce account. From now on, you will get all t...

Mary Kulikova
Mary Kulikova
Mobile App Marketing Hacks to Improve Customer Engagement

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure...

Amanda Sparks
Amanda Sparks
Three Hacks to Skyrocket Your Indie Game Marketing

Three Hacks to Skyrocket Your Indie Game Marketing

Competing with the top chart games is really tough. Stuart Claggett, the COO & CTO of Dig-iT! Games,...

Stuart Claggett
Stuart Claggett
FaceApp: just luck or targeted mobile marketing campaign?

FaceApp: just luck or targeted mobile marketing campaign?

The FaceApp boom: is the app's success random or planned? We took a closer look at the factors that ...

Lorenzo Rossi
Lorenzo Rossi
Top 7 challenges of mobile data management and analysis in App Store Connect and Google Play Console

Top 7 challenges of mobile data management and analysis in App Store Connect and Google Play Console

Sooner or later, developers and support agents run into the problem of prioritizing user reviews. We...

Anatoly Sharifulin
Anatoly Sharifulin
4.9 July Update

4.9 July Update

Integration with Salesforce; updated Keyword Distribution; replying to game and app reviews from Mic...

Mary Kulikova
Mary Kulikova
How to report a concern in Google Play and App Store

How to report a concern in Google Play and App Store

Reporting a concern is an effective way to clean your app page from offensive content. It helps impr...

Mary Kulikova
Mary Kulikova
Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app pur...

Oliver Hoss
Oliver Hoss
Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relati...

Anatoly Sharifulin
Anatoly Sharifulin
How to Do App Localization for Any Language

How to Do App Localization for Any Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales sca...

Denis Shelkov
Denis Shelkov
How to Increase User Retention: 10 UX Tips

How to Increase User Retention: 10 UX Tips

Keeping user retention rate up can be a tough task. Yet, there are steps that you, as an app owner, ...

Dave Kearney
Dave Kearney
Meet AppFollow at RISE in Hong Kong

Meet AppFollow at RISE in Hong Kong

RISE is one of  the fastest-growing tech conferences on the planet. Will you be there? Let's meet!

Ekaterina Makulova
Ekaterina Makulova

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