How to reach top positions in the App Store after a release

How to reach top positions in the App Store after a release

We found cases to prove a theory that Apple promotes apps during the first week after their release. And this is how you deal with it.

Denis Shelkov
Denis Shelkov

Finding product fit in mobile: how to build an app that users actually need

This blog post covers what product fit in mobile app business is, discusses where the product stands in the business strategy, and provides insights on discovery methods, including app reviews study, gap search, and user interview.

Vera Rabkina
Vera Rabkina
Mobile Customer Success: why it matters and how you can nail it

Mobile Customer Success: why it matters and how you can nail it

Mobile customer success. Discover why it’s key for reputation management and how to make it work for you and your team

Vera Rabkina
Vera Rabkina
2020 Social Media Advertising Trends

2020 Social Media Advertising Trends

Everything you need to know about advertising in social media networks in 2020: Facebook, Instagram, TikTok ads. Advertising formats and advanced tips to reach a wider audience.

Natalie Stepanova
Natalie Stepanova
How to find and neutralize negative app reviews

How to find and neutralize negative app reviews

Get rid of those offensive reviews that ruin your reputation and average rating. Using AppFollow you can do it in two clicks.

Vera Rabkina
Vera Rabkina
5.5: February Update

5.5: February Update

Brand new ASO Dashboard; replying to Amazon reviews via email and helpdesks; replying to Amazon Questions; new analytics metrics in Downloads & Revenue, and more.

Mary Kulikova
Mary Kulikova
YouTube channels to grow your app business in 2020

YouTube channels to grow your app business in 2020

In this post learn about YouTube channels that every app business professional should follow to keep up-to-date with trends in the mobile industry and smart ways to fuel app growth.

Anatoly Sharifulin
Anatoly Sharifulin
SketchAR's Experience: How to Promote an App by Getting Featured

SketchAR's Experience: How to Promote an App by Getting Featured

SketchAR app's spent zero on marketing, but gotten 50,000 downloads a month from organic traffic and 50,000 per day with an App of the Day card. And here's their secret strategy.

Mary Kulikova
Mary Kulikova
How to respond to the App Store and Google Play reviews

How to respond to the App Store and Google Play reviews

How to respond to the App Store (iPhone) reviews and Google Play (Android) reviews to increase user loyalty and app installs. What are the strategies and outcomes for companies of different sizes. Reply to reviews in 2020.

Anatoly Sharifulin
Anatoly Sharifulin
Key Pillars of Successful App Branding. A case by Taxfix.

Key Pillars of Successful App Branding. A case by Taxfix.

At the Mobile Conference AppFollow organized last year Michael Korkia, Head of Marketing at Taxfix was talking about when to start with branding in terms of strategy, he outlined the approach his company followed, and shared the checklist for a successful

Olga Padulosi
Olga Padulosi
Mobile app SEO optimization

Mobile app SEO optimization

A complete guide on how SEO works for mobile apps & how AppFollow can help

Ilia Kukharev
Ilia Kukharev
5.4: January Update

5.4: January Update

Report offensive reviews from AppFollow and Zendesk, Amazon questions and Featured Reviews support, export your downloads and revenue data, and more.

Mary Kulikova
Mary Kulikova
Top Apps and Games in US Google Play Store for December 2019

Top Apps and Games in US Google Play Store for December 2019

At AppFollow we gathered the data about the most downloaded apps and games in the US in different Google Play categories between December 1, 2019 and December 31, 2019 using Top Charts Rankings tool.

Daria Prianichnikova
Daria Prianichnikova
Most Featured iOS Apps Across the Globe in 2019

Most Featured iOS Apps Across the Globe in 2019

Find out which apps and games Apple’s editors gave preference to in 2019. What app categories get featured the most, what is the monetization model and what average app rating should you aim to to get noticed by Apple.

Anatoly Sharifulin
Anatoly Sharifulin
Best Review Management Software 2020

Best Review Management Software 2020

75% of people admitted that their buying decisions receive a lot of influence from the information they discover on social media or websites. We gathered the best Review Management Software that will help you manage reviews on your business with ease.

Manan Ghadawala
Manan Ghadawala