• marketing
An intro to influencer marketing for mobile apps: 12 strategies to follow

An intro to influencer marketing for mobile apps: 12 strategies to follow

Boost your mobile app's visibility with influencer marketing. This guide covers everything from choo...

Olivia Doboaca
Olivia Doboaca
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Sasha Hodes
Sasha Hodes
Why mobile app internationalization matters

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Sasha Hodes
Sasha Hodes
Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova
Nadya Pominova
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
What is app localization? - How to grow your app

What is app localization? - How to grow your app

So, you’ve established your app, it’s doing well, but what now? It’s time to start opening your app ...

Sasha Hodes
Sasha Hodes
How to get the Editors’ Choice app badge on the Google Play Store

How to get the Editors’ Choice app badge on the Google Play Store

There are over 2 million apps for users to choose from, with many sharing features or executing the ...

Sasha Hodes
Sasha Hodes
A guide to Cohort Analysis: improve user retention and reduce churn

A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Sasha Hodes
Sasha Hodes
AppFollow will give a lecture for the Italian Vigamus Academy

AppFollow will give a lecture for the Italian Vigamus Academy

Anna Kochetkova, Head of Consulting at AppFollow, will deliver a lecture on the mobile gaming indust...

Irina Gatilova
Irina Gatilova
AppFollow and Welltory сo-session at App Promotion Summit London 2021

AppFollow and Welltory сo-session at App Promotion Summit London 2021

Anna Kochetkova, Head of Consulting of AppFollow and Evgenia Kovalkova, Head of Growth of Welltory w...

Irina Gatilova
Irina Gatilova
Mobile App Deep Linking — the definitive guide

Mobile App Deep Linking — the definitive guide

In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, low...

Liz Feller
Liz Feller
Mobile App Marketing Hacks to Improve Customer Engagement

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure...

Amanda Sparks
Amanda Sparks
Search Ads Basic: Intro

Search Ads Basic: Intro

What you should know about Search Ads Basic

Anatoly Sharifulin
Anatoly Sharifulin
Why AppFollow loves having a Free plan

Why AppFollow loves having a Free plan

TL;DR: Our experience shows that having a Free plan has a great positive effect on our service thoug...

Evgeny Kruglov
Evgeny Kruglov

React to user feedback and market trends faster