• metrics
The ultimate 20-point checklist for mobile app KPIs

The ultimate 20-point checklist for mobile app KPIs

Are some KPIs more important than others? Yes, sort of. See which need your attention first.

Olivia Doboaca
Olivia Doboaca
The complete guide to mobile app KPIs for 2024

The complete guide to mobile app KPIs for 2024

Every KPI that matters, and how to calculate it. Equip yourself with data in 2024.

Olivia Doboaca
Olivia Doboaca
Why privacy-focused app marketing is the buzzword of 2024?

Why privacy-focused app marketing is the buzzword of 2024?

Know all about building privacy-focused app marketing strategies for 2024 - as told by our friends a...

Karnika Roy
Karnika Roy
What is Customer Churn? Definition + Calculation + Strategies | AppFollow

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes
A guide to Cohort Analysis: improve user retention and reduce churn

A guide to Cohort Analysis: improve user retention and reduce churn

Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...

Sasha Hodes
Sasha Hodes
Mobile App Customer Support: Why is it important?

Mobile App Customer Support: Why is it important?

Discover how you can use mobile app customer support to boost your app performance, increase ratings...

Kathryn Lye
Kathryn Lye
Retention Metrics for DTC Brands: What Brands Need to Know

Retention Metrics for DTC Brands: What Brands Need to Know

Helping brands selling direct to consumers understand the metrics they need to build a strategy to m...

Rajarshi Choudhuri
Rajarshi Choudhuri

React to user feedback and market trends faster