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How to report a concern in Google Play and App Store

Reporting a concern is an effective method to clean your app page from offensive content. Usually it helps improve your conversion rate as new users don’t see this negative and more likely to download an app.

Report a concern in App Store

From iPhone or iPad

  1. Select an app with an offensive review;
  2. Scroll down to Ratings & Reviews;
  3. Choose the review you want to report about and tap it or keep a finger over the review if you don't have 3D Touch;
  4. You will see a pop up where you can evaluate the review or report a concern;
  5. Tap "Report a concern" and choose the reasons of that report;
  6. Fill in the description box and tap "Submit".

As soon as App Store gets several similar reports, the review will be deleted.

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From App Store Connect

  1. Go to https://appstoreconnect.apple.com/ and click "My Apps";
  2. Choose an app that has a review you want to report about and click "Activity" > iOS app;
  3. You will see all the reviews your app has. Scroll down to the review you want to report about;
  4. Click "Report a concern" at the bottom on the review;

5. Choose the reason of the concern and fill in the description box and click "Submit".

From iTunes

Apple removed App Store from iTunes starting from 12.7 version. To make a report here, you need to downgrade to the previous version, iTunes 12.6.3. Use the link here: https://support.apple.com/en-us/HT208079.

  1. Go to the app's page, choose Reviews tab and click "Report a problem" near the selected review;
  2. You will see a pop up where you can evaluate the review or report a concern;
  3. Click "Report a concern" and choose one of the reasons of that report. It can be as follows: spam, out of topic, offence content and even inaccurate reply of a developer;
  4. Then App Store will ask you to describe what you don't like in the review. Fill this box in and click "Send".

Here's how it looks like in iTunes:

To report a concern from App Store Connect you will need Customer Support rights.

Report a concern in Google Play

From smartphone

  1. Go to the app page, scroll down to reviews;
  2. Choose the review you want to report about and tap the three dots icon in the corner;
  3. In the pop up choose the reason of a report: pointless review, offensive content or spam;
  4. Pick up one, there a "Thank you for your feedback" sign will appear.

As soon as the review gets several similar complaints, Google Play will deleted it or cut its rating so that it won't be visible for new users.

From Google Play web page

  1. Go to https://play.google.com/store/apps and search for your app;
  2. Choose a review you want to report about and click the three dots icon in the corner;
  3. In the pop up choose one of the options: report spam or unhelpful;

4. Your choice will be marked.

On web Google Play marks offensive content as spam. If you want to report them separately, use smartphone or Google Play Console.

Google Play Console

To report a concern here you and your developers must have the access to reviews.

  1. Choose an app with an offensive review and go to User feedback > Reviews;

2. Find a review you want to report about; 

3. Click on a flag icon in the right corner and "Submit" in the pop up;

4. There will be a sign above the review that the report is under consideration.

If Google Play states that the review violates its rules, it will be deleted. Otherwise there will be a sign above the review that the report will remain there.

Remember: you can send 10-15 reports only per day.

Soon you will be able to report offensive reviews from different app stores in one AppFollow account! Stay tuned.

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