Author:

Anatoly Sharifulin

How To Respond To App Store and Google Play Reviews in 2020

How To Respond To App Store and Google Play Reviews in 2020

How to respond to the App Store (iPhone) reviews and Google Play (Android) reviews to increase user loyalty and app installs. What are the strategies and outcomes for companies of different sizes. Reply to reviews in 2020.

Anatoly Sharifulin
Anatoly Sharifulin
Most Featured iOS Apps Across the Globe in 2019

Most Featured iOS Apps Across the Globe in 2019

Find out which apps and games Apple’s editors gave preference to in 2019. What app categories get featured the most, what is the monetization model and what average app rating should you aim to to get noticed by Apple.

Anatoly Sharifulin
Anatoly Sharifulin
New Channels of Mobile Games User Acquisition

New Channels of Mobile Games User Acquisition

How to boost your user acquisition through working with user reviews and game rating. What app store reviews impact and how how to respond to them to get new gamers.

Anatoly Sharifulin
Anatoly Sharifulin
How to do ASO for Amazon Appstore

How to do ASO for Amazon Appstore

Amazon Appstore is a high-potential app store outside of the Big Two: Google Play and Apple App Store. Our customer jumped into this platform and managed to get his game in the Top 20. Today we're sharing his findings for promoting apps on this store.

Anatoly Sharifulin
Anatoly Sharifulin
How to Do Competitive Analysis on Mobile Apps with Ease

How to Do Competitive Analysis on Mobile Apps with Ease

AppFollow has totally revamped the Compare Apps tool. It is a perfect fit if you’re keeping track of your app’s activities on different platforms or studying your competitors to find new growth hacking ideas.

Anatoly Sharifulin
Anatoly Sharifulin
How to Gear Up for iOS 13 to Get Noticed by Apple

How to Gear Up for iOS 13 to Get Noticed by Apple

In September, Apple traditionally refreshes its operating system. We have asked app developers to share how they're sharpening their tools for the big release, and have compiled ratings of the top-expected iOS 13 features.

Anatoly Sharifulin
Anatoly Sharifulin
7 ASO Keyword Research Myths and Reality

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

Anatoly Sharifulin
Anatoly Sharifulin
Changes to Google Play average rating: how to prepare

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.

Anatoly Sharifulin
Anatoly Sharifulin
7 Challenges When Working with App Store & Google Play Reviews

7 Challenges When Working with App Store & Google Play Reviews

Sooner or later, developers and support agents run into the problem of prioritizing user reviews. We've gathered customer support related issues that make it hard to work efficiently. Why they happen and what to do about them?

Anatoly Sharifulin
Anatoly Sharifulin
Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relationship has taken a turn and now resembles a cold war. Who won the battle? Let’s sort it out below.

Anatoly Sharifulin
Anatoly Sharifulin
A surprising way for financial institutions to get new customers

A surprising way for financial institutions to get new customers

The examples of how using side projects — known as satellite apps — can help receive new bank customers through the app stores. Spoiler: no expensive promotion channels will be required.

Anatoly Sharifulin
Anatoly Sharifulin
2020 App Store and Google Play Screenshot Guidelines

2020 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

Anatoly Sharifulin
Anatoly Sharifulin
Mobile App Store Optimization Guide 2020

Mobile App Store Optimization Guide 2020

ASO or App Store Optimization is a super cost-effective way to increase the exposure of your app in stores and boost those downloads through the roof.

Anatoly Sharifulin
Anatoly Sharifulin
How to increase user loyalty with review responses

How to increase user loyalty with review responses

How to reduce response time while increasing loyalty, attitudes, installs, and revenues when responding to reviews

Anatoly Sharifulin
Anatoly Sharifulin
Gear up your Customer Support team with Freshdesk

Gear up your Customer Support team with Freshdesk

Know your user, talk to your app customers, reply to negative reviews faster without leaving Freshdesk account

Anatoly Sharifulin
Anatoly Sharifulin