Ilia Kukharev, Head of ASO & Product Manager at AppFollow, will perform an in-person speech at Europe's biggest mobile app event - the App Promotion Summit Berlin, to explore the current state of app discovery in the App Store and Google Play.

December 2nd at 10:20 AM CET — the partner of App Promotion Summit Berlin 2021 - AppFollow will present: "The State of App Discovery".

Ilia will cover the most important things that every app developer must focus on to create a valuable app with high growth potential in 2021. He uncovers what the App optimization life cycle consists of and the most effective strategies for app growth.

The presentation will include key insights on why it’s essential to not only work on keywords, organic UA, and conversion optimization, but also provide an optimal customer experience. In addition, you will learn how small businesses and large enterprises use customer feedback to supercharge app discovery.

As Ilia says: “ASO is not only a Keyword game anymore. It has evolved into a whole ecosystem of necessary actions & strategies”

Want your application to be personally audited by Ilia Kukharev - ASO Marketer of the Year? Book a time slot here.

See you soon at the APS AppFollow booth 5.

Ilia Kukharev has been involved in the localization of websites, mobile applications, and ASO optimization since 2012. He is a regular contributor to the ASO community and was named the ASO marketer of the year by ASO Stack in 2019.