In 2019 we witnessed a lot of alterations in app stores: updates in the Google Play algorithms, big changes in the App Store with the release of iOS 13, some indexing bugs, and “keyword” dance. 2019 has also confirmed that if you want users to find and download your mobile app it’s time to double-down on your ASO.

In this post, I’ve shared some thoughts on what will define App Store Optimization in 2020. I have also created an ASO Checklist that can help you stay effective with your ASO.

Search Is Still a Thing

Search results have become highly personalized to each user. However, it is not a reason to take a “sit back and wait” approach to organic visibility.

In 2020 the traffic that the search delivers will still be important: it brings top rankings in the stores, together with highly qualified users. To win in search, ASO strategy will be more important than ever; and it doesn’t only refer to keywords, it also entails optimizing visual assets, doing proper localization, and updating your app page for the holiday season or special events.

Always Aim for the Stores’ Featured Tabs

With the constantly growing number of available apps, both Apple and Google are offering new solutions for users to get access to the most relevant apps with less effort. So featured tabs and collections are getting more space in the stores, and browsing channel traffic is growing.

Just take a look at how huge the Browsing share is for some app categories:

You can say that’s a problem for ASO people. But it’s actually is a new opportunity. Get the ASO checklist and learn steps to get the App Store and Google Play editors’ attention.

Focus on Online Reputation Management (ORM)

A lot of app developers don’t think of online reputation management as a way to positively impact ASO, but it absolutely does. ORM gives your app or game trust and credibility, which will help improve your app's average rating and conversion rates:

Download the Ultimate ASO Checklist