---
title: Customer Sentiment Analysis Software for App Reviews | AppFollow
description: See which issues drive sentiment in app reviews. Track feedback by topic, version, and market with AppFollow's Semantic Analysis tools.
---

[![AppFollow](https://cdn.appfollow.io/assets/site/img/logo.svg) ![AppFollow](https://cdn.appfollow.io/assets/site/img/logo-mini.svg)](https://appfollow.io)

 Platform

[App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp)

 Solutions

[Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions)

[Consultancy](https://appfollow.io/asoconsulting) [Customers](https://appfollow.io/customers)  Resources

[Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security)

[Pricing](https://appfollow.io/pricing)

 Contact sales 

[Log in](https://watch.appfollow.io) [Sign up](https://watch.appfollow.io/signup)

[![AppFollow](https://cdn.appfollow.io/assets/site/img/logo.svg)](https://appfollow.io)

 Platform ![](https://cdn.appfollow.io/assets/site/img/union.svg)

[App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp)

 Solutions ![](https://cdn.appfollow.io/assets/site/img/union.svg)

[Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions)

[Consultancy](https://appfollow.io/asoconsulting)

[Customers](https://appfollow.io/customers)

 Resources ![](https://cdn.appfollow.io/assets/site/img/union.svg)

[Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security)

[Pricing](https://appfollow.io/pricing)

 Contact sales 

[Log in](https://watch.appfollow.io) [Sign up](https://watch.appfollow.io/signup)

# Customer sentiment analysis tool for app reviews

See why sentiment changed after a release, which issues affect the most reviews, and whether the problem is limited to one version or market. AppFollow connects Semantic Tags, sentiment trends, and customer feedback so your team knows what to investigate next.

 Book a demo 

[Sign up](https://watch.appfollow.io/signup)

![Customer sentiment analysis in AppFollow: sentiment trend, top Semantic Tags and filters](https://get.appfollow.io/hs-fs/hubfs/screen%201-1.png?width=1624&height=1220&name=screen%201-1.png "Customer sentiment analysis in AppFollow: sentiment trend, top Semantic Tags and filters")

Trusted by top companies and millions of apps

## Go from a falling score **to the reviews behind it**

App review sentiment analysis gives your team a way to investigate a change, not just watch a chart move.

1. 1
   
   ### See the shift
   
   Track Sentiment Score over time and compare the current period with the previous one.
2. 2
   
   ### Find the driver
   
   See which tagged issues are growing and how sentiment differs across crashes, login problems, subscriptions, and feature requests.
3. 3
   
   ### Check the evidence
   
   Use AI Summary to understand recurring themes, then open the underlying reviews before deciding what needs attention.

![Semantic Tags categorizing app reviews by topic in AppFollow](https://get.appfollow.io/hubfs/screen%202-1.png)

### A **semantic analysis tool** built for app reviews

AppFollow automatically categorizes reviews with Semantic Tags. See how many customers mention an issue, what share of feedback it represents, and how sentiment differs across topics.

One review can contain several issues. AppFollow can assign multiple tags, helping your team see both a payment complaint and a login problem in the same feedback.

[More on Semantic Tags](https://support.appfollow.io/hc/en-us/articles/360020832877-Semantic-Tags)

![Semantic Charts: review volume, Sentiment Score, rating and tag share by topic](https://get.appfollow.io/hubfs/screen%203_1.png)

### A **customer sentiment analysis dashboard** you can act on

Semantic Charts show review volume, Sentiment Score, average rating, and tag share. Add reply rate, average reply time, and Reply Effect to see how your team handles feedback on each topic.

- Find the issues affecting the most reviewers.
- See which topics have the lowest sentiment.
- Check where responses need attention.

![Phrase Analysis: common and trending phrases with rating and sentiment](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/feature-phrase.png)

### **App review text analysis**, down to the phrase

Phrase Analysis shows common and trending words and phrases alongside their ratings and sentiment. Open matching reviews to understand what customers meant in context.

[More on Phrase Analysis](https://support.appfollow.io/hc/en-us/articles/4408119766289-Phrase-Analysis)

## Your sentiment dropped. What caused it?

See how AppFollow connects a change in the trend to tagged issues, topic-level metrics, and the reviews behind them.

 Book a demo 

[Sign up](https://watch.appfollow.io/signup)

![Demographic Analysis: sentiment and leading topics by country and region](https://get.appfollow.io/hubfs/screen%206-1.png)

### Check feedback across **versions and markets**

Filter Semantic Analysis by app, time period, language, and app version. Explore sentiment and leading topics by country or region.

See whether complaints after a release are widespread or concentrated in a particular version or market. Bring product and support teams the same evidence for their next decision.

![Semantic Insights in the Benchmark Report: Sentiment Score, bug-review share and top Semantic Tag by app](https://get.appfollow.io/hubfs/screen%207-2.png)

### See how your app **compares with competitors**

Semantic Insights in the Benchmark Report show Sentiment Scores, the share of reviews about bugs, and the top Semantic Tag for selected apps. Compare your results with competitors and the category benchmark to find areas worth investigating.

Together, these views make AppFollow a customer sentiment analytics platform for teams working with app reviews at scale.

[More on Competitor analysis](https://get.appfollow.io/app-competitor-analysis?hsLang=en)

## Find the issue behind the score

Turn app reviews into clear topics, sentiment trends, and evidence for your next product or support decision.

 Book a demo 

[Sign up](https://watch.appfollow.io/signup)

## What teams **uncovered** with AppFollow

- ![Toca Boca logo](https://get.appfollow.io/hubfs/Toca-2.png)
  
  Toca Boca
  
  ### Understand feedback at 75,000 reviews a month
  
  Toca Boca used Semantic Tags and AI summaries to identify what players were complaining about and refine its review workflows.
  
  [Read the Toca Boca story →](https://get.appfollow.io/toca-boca-review-automation-reply-effect?hsLang=en)
- ![Amanotes logo](https://get.appfollow.io/hubfs/unnamed-1.png)
  
  Amanotes
  
  ### Find a monetization insight in review text
  
  Amanotes used Semantic Tags to isolate feedback about ads, subscriptions, and bugs. Reviews revealed that some users preferred a one-time purchase to remove ads over a VIP subscription.
  
  [Read the Amanotes story →](https://get.appfollow.io/amanotes?hsLang=en)
- ![Roku logo](https://get.appfollow.io/hubfs/Roku_logo%201.png)
  
  Roku
  
  ### Monitor feedback on a specific feature
  
  Roku used custom auto-tags to spot changes in reviews about Private Listening and understand what customers were experiencing with the feature.
  
  [Read the Roku story →](https://get.appfollow.io/roku-uses-appfollow-review-management-automation?hsLang=en)

## Frequently asked **questions**

### Can I see the reviews behind an AI Summary?

Yes. Open the reviews used for the summary to check the original feedback and understand the context.

### Can I track sentiment after an app update?

Yes. Select a time period and filter by app version to investigate feedback after a release. You can also compare the overall Sentiment Score with the previous period.

### Can I analyze feedback by language or country?

Yes. Semantic Analysis supports language and device country filters, plus geographic views. Available country data depends on your app's connection and setup.

### Can I compare my app with competitors?

Yes. The Benchmark Report compares selected apps on Sentiment Score, bug-review share, and top Semantic Tags.

### How does AppFollow differ from general customer sentiment software?

AppFollow is built around app reviews. It connects recurring review topics with sentiment, version and market views, original feedback, reply metrics, and competitor benchmarks.

### Does signing up give me access to the full Semantic Analysis dashboard?

The full Semantic Analysis toolkit is a paid add-on, and access depends on your plan and setup. Sign up to explore AppFollow, or book a demo to discuss the full dashboard.

 React to user feedback and market trends faster

 Get started for free

 Company

- [About](https://appfollow.io/about)
- [Pricing](https://appfollow.io/pricing)
- [Consultancy](https://appfollow.io/asoconsulting)
- [Customers](https://appfollow.io/customers)
- [Team](https://appfollow.io/team)
- [Contact us](https://appfollow.io/contact)
- [For partners](https://appfollow.io/partners)
- [AI & LLM Guide](https://appfollow.io/ai-llm-guide)

 Platform

- [Monitor app performance](https://appfollow.io/monitor-app-performance)
- [App Store Optimization](https://appfollow.io/aso)
- [AI Review Management](https://appfollow.io/app-review-management-tool)
- [Workflow Automation](https://appfollow.io/workflow-automation)
- [Consoles Data Aggregator](https://appfollow.io/consoles)
- [App Competitor Analysis](https://appfollow.io/app-competitor-analysis)
- [Product Roadmaps](https://appfollow.io/product-roadmaps-for-mobile-app-market)
- [Top Chart Rankings](https://appfollow.io/rankings)
- [AppFollow MCP & AI Toolkit](https://appfollow.io/mcp)

 Solutions

- [Customer Support](https://appfollow.io/customer-support)
- [ASO & Marketing](https://appfollow.io/marketing)
- [Product Managers](https://appfollow.io/product-managers)
- [Gaming Companies](https://appfollow.io/gaming)
- [Enterprise](https://appfollow.io/enterprise)

 Resources

- [Blog](https://appfollow.io/blog)
- [Webinars](https://appfollow.io/webinars)
- [Academy](https://appfollow.io/appfollow-for-reviews-management-aso)
- [Glossary](https://appfollow.io/glossary)
- [Help Center](https://support.appfollow.io)
- [Trust Center](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security)
- [API](https://appfollow.io/appfollow-api)
- [Free ASO Tools](https://appfollow.io/free-aso-tools)

 How we compare

- [AppFollow vs Native consoles](https://appfollow.io/compare-appfollow-vs-native-consoles)
- [AppFollow vs App Store Connect](https://appfollow.io/compare-appfollow-vs-app-store-connect)
- [AppFollow vs Google Play Console](https://appfollow.io/compare-appfollow-to-google-play-console)
- [AppFollow vs In-house](https://appfollow.io/compare-appfollow-to-in-house-solutions)
- [AppFollow vs Appfigures](https://appfollow.io/compare-appfollow-vs-appfigures)
- [AppFollow vs Appbot](https://appfollow.io/compare-appfollow-vs-appbot)
- [AppFollow vs AppTweak](https://appfollow.io/compare-appfollow-vs-apptweak)
- [More](https://appfollow.io/appfollow-comparisons)

 Integrations

- [App Store Connect](https://appfollow.io/ios-app-analytics)
- [Google Play Console](https://appfollow.io/googleplay-analytics)
- [Steam](https://appfollow.io/steam)
- [Trustpilot](https://appfollow.io/trustpilot)
- [Zendesk](https://appfollow.io/zendesk)
- [Slack](https://appfollow.io/slack)
- [Salesforce](https://appfollow.io/salesforce)
- [Helpshift](https://appfollow.io/helpshift)
- [More](https://appfollow.io/integrations)

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 Contact us ✉️

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