• growth
Boosting Your App's Ratings: Proven Strategies and Tips

Boosting Your App's Ratings: Proven Strategies and Tips

App ranking a bit low? No problem, check out this guide to see how you can fix it.

Olivia Doboaca
Olivia Doboaca
The ultimate 20-point checklist for mobile app KPIs

The ultimate 20-point checklist for mobile app KPIs

Are some KPIs more important than others? Yes, sort of. See which need your attention first.

Olivia Doboaca
Olivia Doboaca
Welcome AppFollow 9.1!

Welcome AppFollow 9.1!

UI changes, AI functionality, and Google Play filtering by country, and…more! See the latest changes...

Olga Padulosi
Olga Padulosi
ASA + ASO = ♥️. Capitalizing on Valentine’s Day and the Holiday Season

ASA + ASO = ♥️. Capitalizing on Valentine’s Day and the Holiday Season

Maximize holiday and Valentine's Day sales with these ASO & ASA tips!

Olivia Doboaca
Olivia Doboaca
How to write proper mobile app ad copy

How to write proper mobile app ad copy

Tips & tricks on crafting awesome copy that will reel in more users for your app.

Olivia Doboaca
Olivia Doboaca
Top 5 Monetization Strategies

Top 5 Monetization Strategies

Learn how to monetize effectively without compromising user experience, from freemium models to inte...

Olivia Doboaca
Olivia Doboaca
What are featured apps and why is it good to be featured?

What are featured apps and why is it good to be featured?

Featured app lists showcase the very best app stores have to offer, making it easy for app users to ...

Sasha Hodes
Sasha Hodes
What is Mcommerce? How it differs from Ecommerce

What is Mcommerce? How it differs from Ecommerce

Mobile commerce (m-commerce) is a term that online entrepreneurs have been talking about a lot recen...

Sasha Hodes
Sasha Hodes
Why mobile app internationalization matters

Why mobile app internationalization matters

Before you take your app to the global market, you need to get your code up to scratch. Read this gu...

Sasha Hodes
Sasha Hodes
Monthly Recurring Revenue: what is it & how to calculate it

Monthly Recurring Revenue: what is it & how to calculate it

To be truly successful, your mobile app business requires reliable revenue that’s visible month afte...

Sasha Hodes
Sasha Hodes
App pricing strategy: How to set a price model for your application

App pricing strategy: How to set a price model for your application

Balancing the desire to get noticed and the need to make money is difficult. Learn how to effectivel...

Sasha Hodes
Sasha Hodes
Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

Why Mobile App Ratings & Reviews Matter to Conversion | with Adapty

App store ratings and reviews are crucial to conversion. Nowadays, 9 of 10 users look at an app’s r...

Nadya Pominova
Nadya Pominova
How to calculate Customer Acquisition Cost (CAC)

How to calculate Customer Acquisition Cost (CAC)

Are you spending too much on user acquisition? Learn how to calculate Customer Acquisition Cost (CAC...

Sasha Hodes
Sasha Hodes
What is Customer Churn? Definition + Calculation + Strategies | AppFollow

What is Customer Churn? Definition + Calculation + Strategies | AppFollow

Discover how to calculate and reduce app churn rate with this comprehensive guide offering strategie...

Sasha Hodes
Sasha Hodes
The difference between Daily Active Users & Monthly Active Users

The difference between Daily Active Users & Monthly Active Users

Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...

Sasha Hodes
Sasha Hodes

React to user feedback and market trends faster