• aso
How to run an ASO agency: experience of AppFollow, Growfirst and Phiture

How to run an ASO agency: experience of AppFollow, Growfirst and Phiture

What is the inner working of an ASO agency? We have interviewed agency experts to share their experience on how to run an App Store Optimization business. Learn how 3 ASO agencies set pricing, find customers, keep them coming back, and more

Olga Padulosi
Olga Padulosi
How to find keyword trends when doing ASO research

How to find keyword trends when doing ASO research

Introducing our new Keyword Popularity Trends to help you target the most relevant keywords and make a maximum return on your App Store Optimization efforts. 

Ilia Kukharev
Ilia Kukharev
How to write an app name and a description that increase installs

How to write an app name and a description that increase installs

There are over 4 million apps in the App Store and Google Play. How to stand out? What app name to choose to catch user attention and make them download your app? More in our guide.

Ellie Coverdale
Ellie Coverdale
How to respond to the App Store and Google Play reviews

How to respond to the App Store and Google Play reviews

How to respond to the App Store (iPhone) reviews and Google Play (Android) reviews to increase user loyalty and app installs. What are the strategies and outcomes for companies of different sizes. Reply to reviews in 2020.

Anatoly Sharifulin
Anatoly Sharifulin
Mobile Berlin meetup by AppFollow

Mobile Berlin meetup by AppFollow

We are gathering our clients, partners are everyone who is interested in mobile on December 4th to discuss ASO, mobile app reputation, ratings and reviews.

Olga Padulosi
Olga Padulosi
A Guide to Conversion Rate Optimization for Your App

A Guide to Conversion Rate Optimization for Your App

Conversion Rate Optimization (CRO) is complex because it includes a lot of different tasks. To make the most out of your product page, you should choose a coherent design for all of these metadata elements.

Oliver Hoss
Oliver Hoss
Shiny and new AppFollow 5.0

Shiny and new AppFollow 5.0

It’s been a year since our last major update. We worked hard and are happy to introduce you a fresh and shiny AppFollow 5.0 with User Feedback analysis tools, fully updated ASO Tools with ASO analytics, Competitive analysis tools and more!

Mary Kulikova
Mary Kulikova
How new iOS 13 features will affect ASO

How new iOS 13 features will affect ASO

In this post, we gathered all the latest news about iOS 13 (and what wasn't mentioned at WWDC19) with suggestions on what you as an ASO specialist or mobile marketer can do before and after its official release on September 23rd.

Ilia Kukharev
Ilia Kukharev
7 ASO Keyword Research Myths and Reality

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

Anatoly Sharifulin
Anatoly Sharifulin
How to Do App Localization for Any Language

How to Do App Localization for Any Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales scare developers off, because the translation can be complex. Find out how to localize an app to any language.

Denis Shelkov
Denis Shelkov
How to increase app downloads by 54x using localization

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

Ilia Kukharev
Ilia Kukharev
A bug in the App Store drops apps’ downloads by half

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happened on May 18th still hasn't been fixed (as of June 4th).

Olga Padulosi
Olga Padulosi
Google Play keyword tool update. Now with traffic score.

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for every keyword in every country!

Ilia Kukharev
Ilia Kukharev
Keyword Research in ASO vs SEO: Meet the Difference

Keyword Research in ASO vs SEO: Meet the Difference

Explore the main differences of keyword research in ASO vs SEO and the tools to be used

Ekaterina Makulova
Ekaterina Makulova
Social Quantum Case Study: How to Increase Organic Installs by 110%

Social Quantum Case Study: How to Increase Organic Installs by 110%

What kind of impact can app preview have on a mobile game's ASO performance and downloads

Catherine Sibirko
Catherine Sibirko