How to adapt to the IDFA changes: insights from Branch, Incipia, and Babylon Health

Consequences of Apple’s new take on in-app user tracking are already sending ripples across the entire mobile market. How will ad publishers adapt to these new changes? How will Facebook and Google respond? What will be the future after this?

Anna Kochetkova Sep 24

AppFollow 6.0

More than 30 new features, a completely new website, and a freshened-up private area — that’s what e...

Olga Padulosi Sep 21

How does PicsArt increase their customer support efficiency with AppFollow and Zendesk

PicsArt’s Team Lead at User Success Team shared with us how they support users in 30 languages acros...

Olga Padulosi Sep 04

How app reviews can grow your app's LTV and lower CPI

App rating is one of those rare metrics that influence both CAC (CPI) and LTV. User reviews can help...

Vera Rabkina Aug 27

Google launched the In-App Review API for Android apps. Why should you care?

Google changes the way you can request users to rate and review your app. Let’s see how it can impro...

Olga Padulosi Aug 17

Discover the number of installs per keyword with Keyword Intelligence

Find out what keywords generate organic downloads with AppFollow's brand new Keyword Intelligence to...

Ilia Kukharev Aug 11

5.8: July product update

Summer is in full bloom and this motivates us to work harder, release new features you longed for fa...

Olga Padulosi Jul 30

Try AppFollow for boosting your mobile growth

How to count ROI for your ASO

2 case studies on how to decrease CPI for your mobile app and increase organic downloads and how App...

Anna Kochetkova Jul 29

How did ratings & reviews of popular apps change during COVID-19?

Let's dive into ratings & reviews changes of apps from Health & Fitness, Entertainment, Business, Na...

Gaurav Belani Jul 10

How Figma wins their customers. Interview with Jason Pearson, Figma's Head of Product Support

When you make it about your customers you win. In the era of high competition, you need to stand ou...

Olga Padulosi Jun 30

Tinkoff Bank cuts the cost per ticket* by 3 times with AppFollow

Learn more how world's largest digital bank uses AppFollow

Nurzhan Ospanov Jun 24

WWDC 2020: What’s new for ASO and Organic UA in iOS 14

Let’s take a closer look at iOS 14 and how it’s new features will affect ASO and organic traffic acq...

Ilia Kukharev Jun 23

From resilience to reimagination: how mobile apps are braving the COVID crisis

The mandated lockdown, subsequent work from home scenario and uninterrupted internet connectivity (f...

Aditya Shankar Jun 22

Try AppFollow for boosting your mobile growth

Responding to app store reviews 101: how and where to start

Let’s find out how to master this peculiar way of communication with your app users and form a good ...

Vera Rabkina Jun 08

How to make more than $150 million on Casual Games every month: King's case study

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, w...

Natalie Stepanova Jun 02

5.7: May product update

In short, we bring new automation tools for app review management and keywords research to help you ...

Olga Padulosi Jun 01

O que é AppFollow?

Como obter destaque na guia Hoje da App Store?

Como Responder a Críticas na App Store e no Google Play? O Guia Definitivo

Read more in our English blog