How to Create an Icon for iOS and Android Apps: a Guideline

How to Create an Icon for iOS and Android Apps: a Guideline

A great icon makes or breaks the success of your app. In this thorough guide, we've compiled a list ...

Dmitry Leiba
Dmitry Leiba
Rebranding with ASO in mind: Skyscanner's case

Rebranding with ASO in mind: Skyscanner's case

3 months to rebrand an app with 40 markets in two app stores. Impossible? Not at all. Read this insp...

Alexandra Lamachenka
Alexandra Lamachenka
Metrics to Measure User Engagement in Mobile Apps

Metrics to Measure User Engagement in Mobile Apps

Let's talk about the key metrics to measure user engagement in mobile apps and strategies on how to ...

Anastasia Khomych
Anastasia Khomych
How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How mobile app localization results in quick growth in traffic and downloads? Check how we increased...

Denis Shelkov
Denis Shelkov
10 Top Mobile App Industry Experts to Follow on Twitter

10 Top Mobile App Industry Experts to Follow on Twitter

A list of some of the best people in the Mobile App Industry to follow on Twitter

Ekaterina Makulova
Ekaterina Makulova
App Store Bugs That May Drop Your App Visibility and Conversion Rate

App Store Bugs That May Drop Your App Visibility and Conversion Rate

We gathered a list of the iOS App Store bugs that we know to be still active and that may affect you...

Olga Padulosi
Olga Padulosi
Mobile Game Marketing: Interview with David Cremades

Mobile Game Marketing: Interview with David Cremades

David Cremades, the CMO at From The Bench Games, shares insights about mobile game marketing, best u...

Olga Padulosi
Olga Padulosi
How to Improve Mobile Customer Experience with Zendesk

How to Improve Mobile Customer Experience with Zendesk

Customer obsession is a number one trend at the moment. Companies compete with each other trying to ...

Mary Kulikova
Mary Kulikova
Mobile Berlin meetup by AppFollow

Mobile Berlin meetup by AppFollow

We are gathering our clients, partners are everyone who is interested in mobile on December 4th to d...

Olga Padulosi
Olga Padulosi
How to Maintain Brand Reputation in App Stores. Joom's Experience.

How to Maintain Brand Reputation in App Stores. Joom's Experience.

How to work with reviews in e-commerce, including how users differ from country to country, how to r...

Mary Kulikova
Mary Kulikova
Monetizing with Mobile Ads: Key Ad Formats and Performance Insights

Monetizing with Mobile Ads: Key Ad Formats and Performance Insights

Today mobile ads come in many shapes and forms to create positive user experiences. What type of ad ...

Wing Poon
Wing Poon
5.2: November Update

5.2: November Update

Replies to Amazon reviews, beta reviews sent to Slack and e-mail, Similar apps in Timeline, filterin...

Mary Kulikova
Mary Kulikova
Top Weather Apps in the US in Оctober 2019

Top Weather Apps in the US in Оctober 2019

At AppFollow we gathered the data about the most popular apps in the Weather category for iOS and An...

Daria Prianichnikova
Daria Prianichnikova
Top Business Apps in the US in October 2019

Top Business Apps in the US in October 2019

At AppFollow we gathered the data about the most popular apps in the Business category for iOS and A...

Daria Prianichnikova
Daria Prianichnikova
Top Music Apps in the US in October 2019

Top Music Apps in the US in October 2019

At AppFollow we gathered the data about the most popular apps in the Music category for iOS and Andr...

Daria Prianichnikova
Daria Prianichnikova

React to user feedback and market trends faster