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How to Use In-App-Purchases to Gain More App Visibility

How to Use In-App-Purchases to Gain More App Visibility

An often overlooked element that can be optimized for the App Store are in-app purchases (IAPs, for ...

Oliver Hoss
Oliver Hoss
Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relati...

Anatoly Sharifulin
Anatoly Sharifulin
How to Do App Localization for Any Language

How to Do App Localization for Any Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales sca...

Dzianis Shalkou
Dzianis Shalkou
How to Increase User Retention: 10 UX Tips

How to Increase User Retention: 10 UX Tips

Keeping user retention rate up can be a tough task. Yet, there are steps that you, as an app owner, ...

Dave Kearney
Dave Kearney
Meet AppFollow at RISE in Hong Kong

Meet AppFollow at RISE in Hong Kong

RISE is one of  the fastest-growing tech conferences on the planet. Will you be there? Let's meet!

Olga Padulosi
Olga Padulosi
How to Launch a Mobile Game in China: Tips from JoyPac

How to Launch a Mobile Game in China: Tips from JoyPac

China is the biggest mobile game market, but lots of publishers face challenges approaching this mar...

Falko Böcker
Falko Böcker
Meet AppFollow at Zendesk Showcase London

Meet AppFollow at Zendesk Showcase London

Zendesk Showcase London brings together customer experience leaders and shares customer success stor...

Olga Padulosi
Olga Padulosi
Apple Watch App Store ASO

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners wil...

Ilia Kukharev
Ilia Kukharev
How to increase app downloads by 54x using localization

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ...

Ilia Kukharev
Ilia Kukharev
A bug in the App Store drops apps’ downloads by half

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happe...

Olga Padulosi
Olga Padulosi
Meet AppFollow at White Nights Conference

Meet AppFollow at White Nights Conference

The White Nights Conference is a business event for the mobile games industry. Will you be there? Le...

Olga Padulosi
Olga Padulosi
WWDC19: How will the ASO game change?

WWDC19: How will the ASO game change?

Summary of the most important changes and updates for the ASO people announced by Apple at WWDC 2019

Ilia Kukharev
Ilia Kukharev
Google Play keyword tool update. Now with traffic score.

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for ...

Ilia Kukharev
Ilia Kukharev
How to Increase Customer Retention within the App

How to Increase Customer Retention within the App

Customer retention marketing is essential at every stage of your app business. Our guest author Sam ...

Sam Makad
Sam Makad
A surprising way for financial institutions to get new customers

A surprising way for financial institutions to get new customers

The examples of how using side projects — known as satellite apps — can help receive new bank custom...

Anatoly Sharifulin
Anatoly Sharifulin

React to user feedback and market trends faster