App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.
New ASO tool Keyword Spy; updated Compare Apps and Featured Timelines; review history in Zendesk app; integration with Jira; improved search by reviews, and more.
Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.
Gather all the user feedback in one place — your Salesforce account. From now on, you will get all the customer feedback about your iOS, Android, and Windows apps right in Salesforce.
Discover the essential marketing hacks that can improve your visibility in the app stores and ensure that your users will engage with your product even more.
Competing with the top chart games is really tough. Stuart Claggett, the COO & CTO of Dig-iT! Games, shares his insights on how to Use Data Insights to start monetizing your game after launching.
The FaceApp boom: is the app's success random or planned? We took a closer look at the factors that helped the AI photo editor become the top free app so fast.
Experts from the app store leaders Udemy, Runtastic, and Ultimate Guitar share tips on how to beat seasonality and keep your app users active during the summer vacation.
Sooner or later, developers and support agents run into the problem of prioritizing user reviews. We've gathered customer support related issues that make it hard to work efficiently. Why they happen and what to do about them?
Integration with Salesforce; updated Keyword Distribution; replying to game and app reviews from Microsoft Store; a new role for customer review management; Hebrew and Arabic support, and more!
Reporting a concern is an effective way to clean your app page from offensive content. Usually it helps improve your conversion rate as new users don’t see this negative and more likely to download an app.
A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app purchases ASO. Follow this guide to dramatically grow your app visibility.
Updated: the best mobile marketing and ASO conferences to attend in H2 2019 and 2020.
