7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

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Anatoly Sharifulin

4.10 August Update

New ASO tool Keyword Spy; updated Compare Apps and Featured Timelines; review history in Zendesk app; integration with Jira; improved search by reviews, and more.

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Mary Kulikova

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.

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Anatoly Sharifulin

Announcing Salesforce integration: all customer feedback in one place

Gather all the user feedback in one place — your Salesforce account. From now on, you will get all the customer feedback about your iOS, Android, and Windows apps right in Salesforce.

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Mary Kulikova

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure that your users will engage with your product even more.

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Amanda Sparks

Three Hacks to Skyrocket Your Indie Game Marketing

Competing with the top chart games is really tough. Stuart Claggett, the COO & CTO of Dig-iT! Games, shares his insights on how to Use Data Insights to start monetizing your game after launching.

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Stuart Claggett

FaceApp: just luck or targeted mobile marketing campaign?

The FaceApp boom: is the app's success random or planned? We took a closer look at the factors that helped the AI photo editor become the top free app so fast.

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Lorenzo Rossi

User retention: strategies to keep app users active during the summer

Experts from the app store leaders Udemy, Runtastic, and Ultimate Guitar share tips on how to beat seasonality and keep your app users active during the summer vacation.

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Ekaterina Makulova

7 Challenges When Working with App Store & Google Play Reviews

Sooner or later, developers and support agents run into the problem of prioritizing user reviews. We've gathered customer support related issues that make it hard to work efficiently. Why they happen and what to do about them?

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Anatoly Sharifulin

4.9 July Update

Integration with Salesforce; updated Keyword Distribution; replying to game and app reviews from Microsoft Store; a new role for customer review management; Hebrew and Arabic support, and more!

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Mary Kulikova

How to report a concern in Google Play and App Store

Reporting a concern is an effective way to clean your app page from offensive content. Usually it helps improve your conversion rate as new users don’t see this negative and more likely to download an app.

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Mary Kulikova

Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app purchases ASO. Follow this guide to dramatically grow your app visibility.

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Oliver Hoss

The Ultimate Calendar of App Store Optimization Events 2019 and 2020

Updated: the best mobile marketing and ASO conferences to attend in H2 2019 and 2020.

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Olga Padulosi

Netflix vs Apple: What Happened? And How Google Play Could Capitalize

Netflix has been Apple’s favorite for years. However, since the beginning of this year, their relationship has taken a turn and now resembles a cold war. Who won the battle? Let’s sort it out below.

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Anatoly Sharifulin

How to Optimize an App in Arabic Without Knowing the Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales scare developers off, because the translation can be complex. Find out how to localize an app to any language.

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Denis Shelkov