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app store optimization

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

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Anatoly Sharifulin

How to Optimize an App in Arabic Without Knowing the Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales scare developers off, because the translation can be complex. Find out how to localize an app to any language.

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Denis Shelkov

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners will be able to download apps without an iPhone. New watch-specific apps are coming soon as well.

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Ilia Kukharev

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

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Ilia Kukharev

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happened on May 18th still hasn't been fixed (as of June 4th).

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Olga Padulosi

WWDC19: How will the ASO game change?

Summary of the most important changes and updates for the ASO people announced by Apple at WWDC 2019

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Ilia Kukharev

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for every keyword in every country!

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Ilia Kukharev

Keyword Research in ASO vs SEO: Meet the Difference

Explore the main differences of keyword research in ASO vs SEO and the tools to be used

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Ekaterina Makulova

Case Study: How Social Quantum Increased Organic Installs by 110%

What kind of impact can app preview have on a mobile game's ASO performance and downloads

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Catherine Sibirko

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

ASO Analytics Tool: Track App Downloads and Conversion Rate with AppFollow

Analytics data from App Store Connect and Google Play Console is now available right in the AppFollow dashboard.

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Ilia Kukharev

Digest #4

How to improve ASO strategy in 2019, how to talk to users to improve app average rating, and where to get app marketing ideas and best practices this year.

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Mary Kulikova

App Store and Google Play A/B Testing Strategies to Try in 2019

Noga Szpiro from StoreMaven talks about App Store Optimization strategies, experiments, and ways to increase conversion rate in 2019.

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Noga Szpiro

AppFollow 4.5: March Update

ASO Analytics (beta); auto-add keywords for three countries; new Sentiment Score; updated Keyword Summary; Slack-bot 2.0 and more.

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Mary Kulikova

How to Boost App Downloads by 700%

What getting into Apple’s App of the Day may give to every app developer. SignEasy app case.

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Apoorva Tyagi

How to Optimize App Visibility in Stores. A Guide to ASO.

ASO or App Store Optimization is a super cost-effective way to increase the exposure of your app in stores and boost those downloads through the roof.

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Anatoly Sharifulin