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Google Play

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

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Ilia Kukharev

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for every keyword in every country!

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Ilia Kukharev

4.7 May Update

Google Play scoring; improved keyword grouping; new conversion rate graphs in ASO Analytics; reviews semantics in email reports; supporting new app stores, and more.

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Mary Kulikova

Google I/O 2019: Play Store updates for ASO managers

New Play Store features, app rating and reviews changes, custom groups and listing experiments — everything Google announced at I/O 19.

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Olga Padulosi

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

Google Play Store changes and how they will affect ASO in 2019

Last week at GDC 2019, Google announced several updates of the Google Play Store. How will they change game ASO in particular and what Android developers will need to do to win in Google Play we are going to discuss below.

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Olga Padulosi

What is AppFollow

How to promote your mobile app or game, improve app ranking, and use top App Store Optimization Tools

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Anatoly Sharifulin

Digest #3: all you need to know about ASO this Autumn

AppFollow 4.0, how to improve Google Play ASO, make your users happy, boost click-to-install conversion rate and more.

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Mary Kulikova

6 Steps To Improve Your Conversion Rate: ASO audit that anyone can do — Part 2

Last time we did some magic with text and graphic optimization. Now we’ll rock your conversion working with retention, click-to-install…

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Anatoly Sharifulin

Google Play Store biggest redesign. Is it ASO-friendly?

How new design will affect install conversion rate and your ASO strategy

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Ilia Kukharev

Six steps to improve your conversion rate: ASO audit that anyone can do — Part 1

Who said only unique apps deserve the glory? Here’s a six-steps guide to boost your conversion rate even if you seem to tried everything.

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Anatoly Sharifulin

AppFollow 3.7: May Edition

Our new release is full of improvements and changes. We improved charts and Slack reports, added multi-filters and something more.

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Mary Kulikova

Telegram ban and how outside environment may affect your app rating

TL;DR: At the end of April Russian Federal Supervision Agency for Information Technologies and Communications tried to ban Telegram…

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Anatoly Sharifulin

AppFollow 3.5: March Edition

TL;DR: In our first spring release we keep improving reviews, rating, integration settings and Add-on for Google Sheets.

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Anatoly Sharifulin

Google Play changes from ASO point of view

Google Play is changing again, and it’s great as we can enhance our ASO strategies. Google introduced new features at GDC 2018 conference…

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Anatoly Sharifulin

AppFollow 3.4: February Edition

In our latest release we focused on improving our main tools: new integrations with Front and Desk.com, Google Play ‘no-rating’ reviews…

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Anatoly Sharifulin