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Appstore Optimisation

Apple Watch App Store ASO

At WWDC 2019, Apple announced watchOS 6 & the brand new Apple Watch App Store. Smartwatch owners will be able to download apps without an iPhone. New watch-specific apps are coming soon as well.

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Ilia Kukharev

Keyword Research in ASO vs SEO: Meet the Difference

Explore the main differences of keyword research in ASO vs SEO and the tools to be used

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Ekaterina Makulova

4.7 May Update

Google Play scoring; improved keyword grouping; new conversion rate graphs in ASO Analytics; reviews semantics in email reports; supporting new app stores, and more.

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Mary Kulikova

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

Digest #4

How to improve ASO strategy in 2019, how to talk to users to improve app average rating, and where to get app marketing ideas and best practices this year.

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Mary Kulikova

App Store Optimization and Mobile Marketing Guide. 2019 Edition

ASO strategy suggestions for 2019. Whether you’re a newbie or a pro looking for inspiration, in this article you will find the references and helpful links you need.

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Anatoly Sharifulin

AppFollow 3.6: April Update

Within April we worked a lot with reviews and ratings features — now reviews support statuses, we launched popular templates for answers.

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Anatoly Sharifulin

ASO: how to increase game installs by 53% per day in Google Play

How to increase game installs by 53% per day changing name and description in Google Play

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Anatoly Sharifulin