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App Store Optimization

Best of AppFollow: Top Features and Tactics in 2018

How to promote your app or mobile game; what tools to use in 2019, and best practices to help you boost your app’s conversion and retention

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Anatoly Sharifulin

What is AppFollow

Guide to AppFollow: what to do to improve an app or a mobile game and attract more users

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Anatoly Sharifulin

How and why to reply to reviews in App Store an Google Play

Replying to apps and games reviews is a valuable channel of communicating with your users. Answering their questions and requests can help…

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Anatoly Sharifulin

Keywords 2.0 for ASO Research: Harder, Better, Faster, Stronger

The biggest Keywords module update since the beginning of time

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Ilia K.

The Ultimate Mobile Marketing Glossary is live!

Get your copy of the ultimate go-to book.

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Anatoly Sharifulin

How to Rank in the Top Apps List in 3 Months

Where to start working with users once you have published your app? Today we’re looking into retention rate and product grow.

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Anatoly Sharifulin

Digest #3: all you need to know about ASO this Autumn

AppFollow 4.0, how to improve Google Play ASO, make your users happy, boost click-to-install conversion rate and more.

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Anatoly Sharifulin

ASO Guide for Beginners: Boost Your ASO Strategy in 3 Months

Is it possible to attract users without top ratings and with a small budget? We have a successful example of that.

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Anatoly Sharifulin

All New AppFollow 4.0

TL;DR: All New AppFollow 4.0 with App Store featured apps with notifications, benchmark, responses to Mac Store reviews, replies from…

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Anatoly Sharifulin

6 Steps To Improve Your Conversion Rate: ASO audit that anyone can do — Part 2

Last time we did some magic with text and graphic optimization. Now we’ll rock your conversion working with retention, click-to-install…

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Anatoly Sharifulin

Google Play Store biggest redesign. Is it ASO-friendly?

How new design will affect install conversion rate and your ASO strategy

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Ilia K.

Six steps to improve your conversion rate: ASO audit that anyone can do — Part 1

Who said only unique apps deserve the glory? Here’s a six-steps guide to boost your conversion rate even if you seem to tried everything.

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Anatoly Sharifulin

Ratings and Reviews. Part 2

How to work with reviews to increase your conversion rate

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Ilia K.

AppFollow 3.7: May Edition

Our new release is full of improvements and changes. We improved charts and Slack reports, added multi-filters and something more.

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Anatoly Sharifulin

Which traffic channel is better for user acquisition

Compare Browse and Search channels for games and non-game apps.

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Anatoly Sharifulin

Ratings and Reviews. Part 1:

How ratings and reviews affect the conversion rate of your app and how to get 30k+ ratings for your App Store app every month.

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Ilia K.