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App Store

Case Study: How Social Quantum Increased Organic Installs by 110%

What kind of impact can app preview have on a mobile game's ASO performance and downloads

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Catherine Sibirko

4.7 May Update

Google Play scoring; improved keyword grouping; new conversion rate graphs in ASO Analytics; reviews semantics in email reports; supporting new app stores, and more.

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Mary Kulikova

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

New Opportunities for App Advertising with Apple Search Ads

Apple announced new opportunities for advertising on the App Store: Search ads available in 46 additional countries and new Multi-country campaigns.

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Ilia Kukharev

Digest #4

How to improve ASO strategy in 2019, how to talk to users to improve app average rating, and where to get app marketing ideas and best practices this year.

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Mary Kulikova

App Store and Google Play A/B Testing Strategies to Try in 2019

Noga Szpiro from StoreMaven talks about App Store Optimization strategies, experiments, and ways to increase conversion rate in 2019.

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Noga Szpiro

How to Boost App Downloads by 700%

What getting into Apple’s App of the Day may give to every app developer. SignEasy app case.

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Apoorva Tyagi

App Store Optimization and Mobile Marketing Guide. 2019 Edition

ASO strategy suggestions for 2019. Whether you’re a newbie or a pro looking for inspiration, in this article you will find the references and helpful links you need.

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Anatoly Sharifulin

5 Common Misthoughts That Can Destroy Your App Marketing

Steve P. Young, the founder of AppMasters.com, reveals the most common questions that the App Master’s experts face in their work.

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Steve P. Young

AppFollow 4.4: February update

What’s new: the ability to quickly add apps from all stores, sort and add tags to reviews from Zendesk, automatically add keywords, new filters for Semantic Analysis.

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Mary Kulikova

How to Get Featured in the App Store

What featured apps and games have in common, and why getting into App Store Today tab is not always for the best

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Ilia Kukharev

Best of AppFollow: Top Features and Tactics in 2018

How to promote your app or mobile game; what tools to use in 2019, and best practices to help you boost your app’s conversion and retention

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Mary Kulikova

What is AppFollow

How to promote your mobile app or game, improve app ranking, and use top App Store Optimization Tools

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Anatoly Sharifulin

How and why to reply to reviews in App Store an Google Play

Replying to apps and games reviews is a valuable channel of communicating with your users. Answering their questions and requests can help…

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Anatoly Sharifulin

Digest #3: all you need to know about ASO this Autumn

AppFollow 4.0, how to improve Google Play ASO, make your users happy, boost click-to-install conversion rate and more.

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Mary Kulikova

ASO Guide for Beginners: Boost Your ASO Strategy in 3 Months

Is it possible to attract users without top ratings and with a small budget? We have a successful example of that.

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Anatoly Sharifulin