The best online reputation management software: 10 tools review

Bad reputation management software will wreck your app.

Reviews sit unanswered. Users bail. Spam overruns your listings. Critical feedback vanishes into the void. And your uninstall rate? Through the roof.

Cut the guesswork. Here's my analysis of the top 10 online reputation software - features, costs, and everything else you need to crush it.

But before diving into reputation management app comparison, decide what exact features you needю

How to choose the best online reputation management software: characteristics

A reputation tool isn’t just there to look slick. It needs to work. Help you get more downloads, keep your ratings high, and make review management effortless. If it’s not doing that? Swipe left.

Here’s what I’d focus on if I were you:

• Real-time alerts. You miss a nasty review? That’s a chunk of your conversion rate out the window. The good tools ping you the second your app gets mentioned.
• AI-powered sentiment detection. You don’t have time to read every single review. Let the tool do the emotional labor and flag what needs your attention (and what can wait).
• Smart reply suggestions. The best ones actually write the first draft of your reply, right there in the response box. Like an assistant who knows your tone and just gets it.
• Quick-fire responses with pre-loaded templates = rapid, professional replies. No more scrambling for words.
• Analytics hookup. Link to store data. Watch how reviews drive downloads. Make choices that work.
• Auto-review requests. Happy users = better ratings. Get tools that nudge satisfied customers to speak up.

On top of that, there should always be room to grow. Free tools work today. But serious apps need serious features. Pick something that scales.

When you choose wisely, managing your app’s reputation becomes smooth, effective, and even fun. And here are the best tools that meet these requirements!

AppFollow review and reputation management software

Want a perfect tool for juggling app reviews, bug complaints, and trying to keep your brand voice consistent across all the stores? AppFollow is your savior.

This is the reputation management software teams like ours need. Big names like Opera, Discord, and Gameloft are already using it to track what people are saying on the app stores and social media, and respond at scale. Everything’s pulled into one dashboard, so you’re not bouncing between platforms like a maniac.

It’s not just another online reputation software either. It’s like your app’s bodyguard — it catches drama early, automates your replies, and helps you stay in control before anything explodes.

Features that make AppFollow a total game-changer for an app business:

• AI-Powered Review Management. You can sort, reply, and even auto-respond to reviews with templates or AI. It flags the nasty stuff, too, so your brand always shows up polished.
• Workflow Automation. It plugs into Slack, Zendesk, whatever you’re using and cuts response time way down.
• App Monitor. Gives you juicy insights from your users and your competitors. You’ll see exactly what to fix — or brag about.
• ASO Tools. Their market intel helps tailor your messaging and boosts visibility without burning ad budget.
• Sentiment Analysis. At-a-glance vibes check your reviews so you can prioritize without drowning in feedback.
• Custom Alerts. Get pinged when your rating spikes or tanks — because no one wants a surprise meltdown.
• Competitor Tracking. Keep tabs on what the other apps are doing (and what they’re screwing up). Total review management software power move.

It’s how you spot stuff like “Crashes on Android 14” before support tickets pile up or catch those “Dark mode is fire” moments that make your dev team feel like rockstars.

Trust me, if you're serious about keeping your app’s rep solid, this is the tool.

Pricing

AppFollow review management platform pricing.

AppFollow starts at around $55/month and is honestly one of the best review software for small businesses. Their pricing model is based on how many apps, reviews, and users you track. If you're a small business, the Essential plan gives you solid reputation tracking and review tools. Bigger teams needing more automation and social integrations usually go for Pro or Enterprise.

It’s perfect for managing customer feedback, improving content, and protecting your online reputation.

Here is what AppFollow users say:

Birdeye

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Birdeye manages app reputation across review sites and social platforms. It automates review collection and response workflows to build trust and visibility.

Target users: Businesses wanting higher local search rankings and customer loyalty.

Key Features

• AI-driven review generation and response across Google, Facebook, and other platforms
• Automated social media post scheduling and performance tracking
• Business listing optimization to improve local search rankings
• AI survey tools collect and analyze customer feedback efficiently
• Single dashboard manages all customer messages across text, chat, email, and social

Pricing

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The Starter Plan begins at $299 per location per month (billed annually) and includes Reviews AI, Listings AI, and Messaging AI — perfect for building your reputation and SEO.

The Growth Plan is available at $399 per location per month (billed annually), adding Social AI to help you engage and convert customers effectively.

For those aiming to dooooominate! the market, the Dominate Plan offers comprehensive features at $449 per location per month (billed annually), including Chatbot AI for enhanced customer interaction.

Birdeye provides a 30-day free trial for its Social AI features, allowing you to experience the platform's capabilities firsthand before making a commitment.

Mention reputation management tool

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It’s one of the most powerful online reputation management software tools I’ve used. It’s built for both enterprise and scale-hungry indie teams.

Here’s the deal. Mention helps brands like Microsoft, Dominos, and Ogilvy track and manage their online media presence across social media, forums, blogs, and news outlets. For app marketers and devs, that means real-time visibility into how users talk about your app, bugs, crashes, feature requests, or love notes. You can jump in before it affects your ratings.

It integrates with Twitter, Instagram, Facebook, LinkedIn, Reddit, YouTube, and Google News. You can monitor mentions, analyze sentiment, and reply—all from one dashboard. It’s honestly the best review software for small businesses too. It simplifies review management without needing a big team.

Features

• Real-time mention tracking
• Sentiment analysis (flag those “this update ruined everything” moments)
• Alerts for spikes in negative or positive mentions
• Shared inboxes + workflow tools for fast team response
• Competitor comparison dashboards

What sets Mention apart is how actionable it is. It’s not just a listening tool. It’s built to act fast. Whether it’s a one-star review tanking your average or a trending Reddit post about your app’s glitch, you’re on top of it.

TL;DR: If you’re serious about protecting your app’s online reputation, Mention is your secret weapon.

Pricing

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Mention.com starts at around $49/month. It’s an online review management platform that helps you monitor your app’s brand mentions across social media and online media - super useful when you need to stay ahead of bugs, crashes, or user love/hate in reviews.

The pricing depends on how many alerts, mentions, and users you need. For indie app teams, the Starter plan is enough. Bigger teams managing global online reputation go for Pro or ProPlus.

You get a 14-day free trial to test the tool.

Birdeye

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Birdeye manages app reputation across review sites and social platforms. It automates review collection and response workflows to build trust and visibility.

Target users: Businesses wanting higher local search rankings and customer loyalty.

Key features

• AI-driven review generation and response across Google, Facebook and other platforms
• Automated social media post scheduling and performance tracking
• Business listing optimization to improve local search rankings
• AI survey tools collect and analyze customer feedback efficiently
• Single dashboard manages all customer messages across text, chat, email, and social

Pricing

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The Starter Plan begins at $299 per location per month (billed annually) and includes Reviews AI, Listings AI, and Messaging AI—perfect for building your reputation and SEO.

The Growth Plan is available at $399 per location per month (billed annually), adding Social AI to help you engage and convert customers effectively.

For those aiming to dooooominate! the market, the Dominate Plan offers comprehensive features at $449 per location per month (billed annually), including Chatbot AI for enhanced customer interaction.

Birdeye provides a 30-day free trial for its Social AI features, allowing you to experience the platform's capabilities firsthand before making a commitment.

AppTweak

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If you’re not using AppTweak yet, you’re seriously sleeping on one of the smartest online reputation management tools for apps. It’s a top-tier tool built specifically for app marketers and devs who need full control over their app’s brand image, online presence, and user feedback.

AppTweak is known for its deep ASO and app performance insights, but what sets it apart is how it handles reputation. Major business players like Yelp, Voodoo, and Deezer use it to track content, analyze reviews, and improve how customers perceive their apps in competitive marketplaces.

This thing plugs straight into all the major app stores, so you’re not jumping between a million tabs. You get one clean dashboard where you can track the vibe, social media buzz, app ratings, review trends - all of it. No switching tools, no wasted time, just total control over what your users are saying and how you respond.

Features

Here’s why this tool is worth it if you’re serious about keeping your app’s rep squeaky clean:

• You can see every review from every store in one place. No tab chaos.
• It reads the vibe for you — automated sentiment analysis keeps tabs on user moods.
• Keyword tracking (like “crash” or “love the update”) will help you spot patterns fast.
• Competitor analysis is a great solution if you lack growth ideas.
• Track your users' reviews after each update.
• Get alerts exactly when your rating takes a weird turn.

So when bugs, crashes, or random drama hit, you're not scrambling to fix things; you’re already on it. And if your app’s global? It’s got a multilingual sentiment decoding reviews from every user.

This is real-deal review management. If you’re eyeing AppTweak, I’d say yes. It helps you fix faster, grow smarter, and use feedback to level up.

Pricing

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AppTweak starts at $99/month. The pricing model is based on the number of apps, markets, and features like ASO, ad insights, and monitoring tools. It’s perfect for small teams, while bigger businesses or those managing multiple apps go for higher tiers.

It also works great as reputation management software for agencies handling several customers. You get access to powerful reputation management tools without needing a huge team.

There’s a 7-day free trial to explore it all.

Sprout Social

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Sprout Social is a great rep management software for keeping your app’s rep shiny on social media and app stores.

It’s made for teams who want to step up their social game without the mess. You can schedule posts, track every mention, and see how your content’s really performing — all in one slick dashboard. No guessing, no chaos.

Here’s what makes it super handy:

• One dashboard to rule them all: manage posts, comments, and DMs across every platform
• Real-time alerts when someone’s talking about your brand (good or shady)
• Smart analytics that actually show what’s working
• Auto-scheduling that doesn’t make you babysit every post
• Built-in tools to help your team respond like a total PR dream squad

Honestly, if your app’s visibility and user engagement need a glow-up, Sprout Social gets it done — and yeah, the name’s kinda adorable too.

Pricing

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Their Standard Plan of this review management software starts at $249/month per user - great if you’re a small team just juggling a few profiles. But if you’re managing a bunch of accounts with tons of engagement flying in, the Professional Plan is $399/month per user, and it’s built for teams who are in it daily.

So yeah, it’s an investment, but if your app lives and breathes on social, it might be totally worth it.

For more advanced needs, the Advanced Plan is available at $499 per user per month, with enhanced features for cross-functional teams.

Sprout Social provides a 30-day free trial, something for you to explore its capabilities before committing.

Sprout Social = proper tools for online reputation management, effective social media engagement, and reputation enhancement.

Podium

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Podium automates app review management and customer communication. Its AI handles review collection, responses, and feedback tracking to build reputation.

• Need reviews? It asks for them.
• Got feedback? It organizes and responds.
• All while you focus on building the next big thing.

Target users: App companies seeking more downloads and user satisfaction.

Key features

• AI generates personalized review requests to increase response rates
• Automated response system crafts customized review replies
• Single inbox combines social, review, and text messages
• Real-time feedback system catches issues early
• Analytics dashboard tracks review metrics and sentiment trends

Pricing

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While details depend on your plan, there’s good news: Podium offers a 14-day free trial. That’s two weeks of trying out every feature, risk-free. Whether you’re just starting or ready to scale, this review management software has a plan to match.

Brand24

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Trying to keep up with what users are saying about your app everywhere? Let me put you on to Brand24. It’s one of the smartest online reputation platforms I’ve worked with — like a 24/7 radar scanning the entire internet for any mention of your app’s brand.

Big names like Intel, Uber, and Stanford University use it to stay on top of social media, online reviews, blog posts, forums, and news. For us app marketers and devs, it’s a game-changer for monitoring user sentiment, feature complaints, bug frustrations, and even fan love across all major app platforms.

Brand24 integrates with Twitter, Instagram, Facebook, YouTube, TikTok, Reddit, news sites, and more. You can track content in real time and reply or escalate quickly before minor issues become rating-killers.

Key features

Here’s why it’s one of the best reputation management tools:

• Real-time mention tracking from dozens of media sources
• AI-powered sentiment analysis for spotting negative trends early
• Custom alerts for keyword spikes (like “crashing,” “slow,” or “update broke”)
• Discussion volume charts to catch review bombs
• Competitor brand monitoring side-by-side
• Shareable reports for team sync

It’s perfect for review drops after a bad release, influencer mentions, or unexpected bugs showing up in forums. While it’s not a typical review management app, it fills a huge gap in reputation management online tools by tracking everything around your app’s presence.

They even have reputation management free tools to try it out — just enough to get hooked.

Pricing

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Brand24 starts at around $149/month. It’s an online reputation management system with pricing based on the number of mentions, keywords, and users. Smaller teams can start with the Individual plan. 

Larger businesses usually go for more advanced reputation management solutions with full team access and deeper insights. It’s perfect if you need to track your app’s reputation across channels in real time.

They also offer free reputation monitoring tools during the 14-day trial.

Qualtrics

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If you’re looking for a reputation management tool that’s more data wizard than basic dashboard, Qualtrics may be your choice. This one’s all about deep insights, like, not just what users are saying, but why they’re saying it. It pulls in reviews, social mentions, survey data - you name it - and helps you act on it. We’re talking sentiment analysis, experience gaps, churn signals, the whole nine.

And the best part? You’re not locked into a one-size-fits-nobody pricing plan. They’re super flexible. Plus, this is one of the best review software for small businesses because you get a 30-day free trial to test-drive everything with zero pressure.

Honestly, if your app’s ready to level up from “just monitoring” to actually shaping your reputation and user experience, Qualtrics is a total power move. It’s like hiring a user empathy coach for your product team — but smarter, faster, and way less emotional.

Rep management software features

• Digital journey analytics identify and resolve friction points
• Journey mapping visualizes and improves user interaction paths
• AI converts user data into strategic recommendations
• Real-time feedback system enables quick issue resolution

Pricing

Qualtrics reputation management tool pricing is flexible like yoga-teacher-on-retreat.

And the best part? You get a whole 30-day free trial to snoop around, push all the buttons, and see if it vibes with your team, no awkward sales calls, no commitment ring.

If you’re ready to glow up your app’s store presence and make your users feel seen, this might just be the reputation management tool your app’s been manifesting.

#Reputation.com

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Yes, it’s the same online reputation management solution that brands like GM and Ford use, but don’t let the big-name energy intimidate you. It’s super useful for app teams like ours.

It pulls all your juicy review tea, app ratings, social mentions, even Reddit rants into one dashboard. You get a real-time, birds-eye view of your app’s vibe everywhere. One-star meltdown? You’ll know. Praise for your latest update? Boom, there it is.

As a reputation management software, it’s honestly a goldmine for app marketers and devs. You can track trends, catch sentiment shifts, and respond at scale without dropping the ball on user experience.

Its best features

• Cross-platform review roundup
• Smart alerts and approval flows
• Pain-point analysis with keywords
• Competitor benchmarking
• Integrations with Google, Facebook, Twitter — the whole crew

It’s like your app’s command center, but make it strategic.

The edge? Unlike most free reputation management tools, Reputation.com goes beyond surface-level tracking. It connects insights to real actions so you’re not just watching.

If you want the best online reputation management software that helps grow your brand and keep your online presence strong, this is the one.

Pricing

It starts at around $99/month, which is pretty sweet considering it’s one of the best online reputation management tools out there.

You’re getting a full command center to watch your app’s rep across reviews, media coverage, and social buzz. Pricing scales depending on how many users, features, or locations you’re juggling. Small team? This reputation management platform's basic plan totally does the job. Bigger brand? You’ll love the extras like content scheduling and deep-dive analytics.

And yes, they offer a 14-day free trial so you can test it out without committing harder than a second date.

Statusbrew

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Statusbrew is your app’s rep management dream team packed into one sleek dashboard. Whether it’s app reviews, social mentions, or user feedback, review management platform pulls everything together so you’re not jumping across platforms like a maniac.

As a reputation management tool Statusbrew gives you a real-time view of what people are saying and the power to do something about it.

Features

• Reviews from Google, App Store & more in one place
• A unified inbox so no comment, DM, or tag slips by
• AI sentiment analysis to catch bad vibes early
• Automation for tagging, moderation, and other time-sucks
• Analytics that show what’s working (and what’s not)

Pricing

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Start with the Standard Plan at $179/month for solid basics. Need more firepower? The Premium Plan at $299/month adds advanced workflows and team collab tools. Got a big operation? Their Enterprise reputation management program is fully customizable.

Not ready to commit? Take it for a spin with their 14-day free trial. Honestly, if you’re managing app reputation at scale, this is the grown-up tool your team’s been waiting for.

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FAQs on the best online reputation management tool

What is an online reputation management tool?

An online reputation management tool is basically your brand’s hype squad and crisis control team rolled into one. It helps you monitor, track, and respond to everything people are saying about your app (or brand) across the internet. Think: app store reviews, social media mentions, forums, blog posts — you name it.

But it’s not just about watching the chaos. The best reputation management tools help you act fast, like replying to a bad review before it snowballs, spotting trends in user feedback, or showing your dev team what’s actually bugging people (literally). Some even use AI to detect sentiment, automate responses, and keep your rep sparkling without the constant manual grind.

How much does reputation management cost?

Reputation management can cost anywhere from zero to several thousand a month, depending on what you need. Yup, you heard me — reputation management free tools do exist! They’re great if you’re just starting out and want to dip your toes in. Think basic review monitoring, Google Alerts, or social listening on a budget.

But if you’re running an app or brand that’s getting real traction? You’ll probably want a more powerful setup. Paid tools usually start around $99/month and go up based on features — like AI-powered sentiment analysis, multi-platform review tracking, automation, and team workflows. Some high-end platforms (hi, enterprise friends) can hit $1,000+ a month.

How to measure online reputation?

First, it’s all about what people are saying and how they’re saying it. That’s where online reputation tools come in clutch. They track your app’s reviews, star ratings, social media mentions, blog posts, Reddit threads — you name it — and show you the big picture.

You’re looking at key metrics like:

1. Average rating across platforms
2. Sentiment trends (Are people raving or rage-quitting?)
3. Volume of reviews and how often you're mentioned
4. Response time to feedback (Yes, speed matters)
5. Share of voice vs. your competitors

How do I manage my online reputation?

• Listen first. Set up alerts, monitor reviews, and stalk your own brand mentions (yep, it’s allowed). Use tools for online reputation management to stay in the loop without living on Google 24/7.
• Respond fast — like, “I saw your comment and I care” fast. Whether it’s love or shade, a thoughtful reply shows you're human and invested.
• Track trends. Look at patterns in your reviews — what’s working, what’s flopping. This helps shape your product and your messaging.
• Automate what you can. A solid reputation management app can help you auto-tag, flag issues, and even respond using templates or AI — so you don’t burn out replying to 500 reviews a week.

Read also

- Learn how to improve brand reputation from experts who've helped apps skyrocket to success.

- Your competition is stealing your customers while you ignore your online image. Learn reputation management for small businesses today.

- Without a solid online reputation management strategy, you're playing Russian roulette with your brand.

- Fix your customer service with reputation automation.

- Stay ahead of trends with app intelligence data.