Online Review Management Reputation Software: 15 Tools Review

Your online brand reputation management is about staying in control. A single bad review? No big deal. A wave of them—full-blown crisis. Uh-oh!

Keeping up with customer feedback, responding fast, and maintaining your brand's image is everything. But manually tracking every platform is exhausting. What do you do?

This is where reputation management tools step in. They help you:

• Monitor reviews across multiple platforms in real-time.
• Automate review collection and responses.
• Analyze customer sentiment to fine-tune your strategy.
• Boost your search rankings with better ratings.

We've tested 15 top tools that simplify the process. Let's dive in and find the best fit for you.

What is online reputation management software and why is it essential?

Online reputation management software is a service that tracks what people are saying about your app across review sites, social media, and search engines —so you can fix issues before they tank your downloads. You get real-time alerts on negative reviews, AI-powered sentiment analysis, and automation tools to respond fast. 

The goal—make your app look good, not broken.

Reputation software helps you manage feedback, build trust, and protect your money from public relations problems.

When you launch an app and get lots of downloads, you'll get mixed reviews. Bad ratings cost you business. You can't ignore them.

These tools do more than track what people say. They help you answer fast, understand customer feelings, and watch what competitors are doing. Services like AppFollow.io help organize everything, keeping your reputation and download numbers strong.

 > Benefits of ORM software:

• Higher App Store Ratings → More Downloads because 79% of users check ratings before downloading.
• Faster Response to Negative Reviews → Better Retention. Brands that respond within 24h see a 33% increase in user retention.
• Improved ASO → Apps with consistent positive reviews rank higher in search.
• Brand Trust & Credibility. 88% of users trust online reviews as much as personal recommendations.
• Crisis Prevention. Real-time alerts help fix issues before they become PR disasters.
• Competitive Advantage. Apps with strong reputations outperform competitors in user acquisition and revenue.

Using ORM tools like AppFollow.io is a key step in shaping public perception. They help you craft the right response, refine your strategy, and turn feedback into long-term growth.

But with so many options out there, how do you pick the right one? 

The best ORM tool isn’t just feature-packed — it has to fit your business needs. Let’s break down what to look for when choosing the perfect online reputation management software.

How to choose the best online reputation management software for your business

Not all reputation management tools work the same. Some have AI analysis, others just collect reviews. The right tool should match what you need, handle the tedious work, and give you useful information to boost your reputation. But what's the best choice?

> Key Features to Look For:

• Multi-platform monitoring. Track online reviews across Google Play, the App Store, and social media platforms like Sprout Social.
• Sentiment analysis. Understand customer emotions behind the ratings and identify trends.
• Automated response tools. Save time with AI-powered replies and personalized responses.
• Competitor insights. See how your app stacks up against rivals like Birdeye.
• SEO-friendly review management. Improve visibility and rankings with better ratings.
• Custom alerts. Get notified instantly about critical feedback or reputation risks.
• Advanced reporting. Access detailed analytics to refine your reputation strategy.
• User-friendly dashboard. Manage everything from one place without the hassle.

Now, let’s explore the best online reputation management tools that can help elevate your brand and keep your reputation spotless.

15 best online review management and reputation tools

Your app’s reputation isn’t a set-it-and-forget-it deal. One bad review can spread faster than a cat meme, and if you’re not on top of it, those downloads? Poof. Gone.

Here are 15 killer tools to keep your app’s reputation spotless, your users happy, and your brand thriving across app stores and social media.

AppFollow.io

AppFollow.io is your all-in-one solution for app reviews and reputation management.

It is designed for app marketers who want to stay on top of their online reputation. It aggregates and analyzes reviews from top app stores like Google Play and the App Store.

Track ratings, responses, and customer sentiment across platforms. Manage your online reviews in one place.

It’s your go-to tool for boosting reputation and managing reviews efficiently.

Features

• Review Management: Track, analyze, and respond to app store reviews in real-time.
• Sentiment Analysis: Understand user feedback at a glance.
• Performance Monitoring: Get insights on downloads, ratings, and revenue trends.
• Workflow Automation: Automate review responses and tasks to save hours.
• Custom Reports: Keep your team updated with actionable insights.
  
  

Pricing

AppFollow.io pricing.

> Free Plan. $0 for basic features (up to 100 replies/month, 2 apps, 5 users).

> Essential Plan. $80/month (or $89 monthly) for advanced features (500 replies, 5 apps, 5 users).

> Team Plan. $359/month (or $399 monthly) for more advanced options (1,500 replies, 30 apps, 5 users).

> Business Plan. Custom pricing for large teams with premium features and dedicated support.

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AppFollow.io makes review management effortless — tracking feedback, automating responses, and keeping your ratings high. But it’s not the only power move in the game.

Birdeye

Birdeye is your all-in-one review management and reputation powerhouse.

Image source. Birdeye dashboard.

It simplifies the process of tracking and collecting reviews from multiple platforms. It automates responses, so you never miss an opportunity to engage with customers.

Beyond just reviews, Birdeye provides in-depth sentiment analysis. This helps you monitor your brand’s online presence and make informed decisions.

Features:

• AI-powered response automation.
• Deep analytics for customer insights.
• Helps improve customer service by streamlining communication.

Pricing:

Image source. Birdeye pricing.

>  Starter Plan. Priced at $299 per month per location with a prepaid annual plan, this plan includes core features like review monitoring and response capabilities. 

> Growth Plan. At $399 per month per location with a prepaid annual plan, this plan adds features such as review generation campaigns, customer surveys, and social listening. 

> Dominate Plan. For $449 per month per location with a prepaid annual plan, this plan offers advanced options like competitor monitoring, custom reporting, and a dedicated account manager. 

Each plan is designed to meet the needs of businesses at different stages of growth, providing tools to enhance online reputation and customer engagement.

Sprout Social

Not just for social media scheduling — Sprout helps manage online reviews and mentions.

Image source. Sprout Social dashboard.

Sprout Social lets you monitor brand mentions, track ratings, and respond in real time. It’s ideal for apps that want to stay ahead of the curve in managing their reputation across social media.

Features:

✅ Competitive analysis for smarter strategy.

✅ Social media engagement tracking.

✅ Easy reporting to measure your strategy’s success.

Pricing

Image source. Sprout Social pricing.

> Standard Plan. $199 per user/month (annually) or $249 (monthly) with 5 social profiles, publishing tools, review management, and a social inbox.

> Professional Plan. $299 per user/month (annually) or $399 (monthly) with unlimited profiles, competitor reporting, message tagging, and scheduling optimization.

> Advanced Plan. $399 per user/month (annually) or $499 (monthly) with AI-powered suggestions, sentiment analysis, and team productivity reports.

> Enterprise Plan. Custom pricing for larger teams with white-glove onboarding, tailored features, and priority support.

Each plan has a 30-day free trial to explore the features before committing!

Meltwater

Image source. Meltdown dashboard.

Need global insights? Meltwater’s for you.

Meltwater goes beyond review management and provides real-time tracking of news, social conversations, and online reputation management trends. With AI-powered insights, it’s perfect for companies with a global footprint.

Features:

• Real-time crisis detection.
• In-depth social media monitoring.
• Comprehensive reports to guide strategic decisions.

Meltwater offers tailored pricing plans to suit various business needs:

> Essentials. Designed for smaller teams, this plan provides core products with easy implementation and 24/7 individualized training access. 

> Suite. Ideal for businesses aiming to scale, this plan offers multiple solutions for cross-department impact, integrated tools for simple navigation and reporting, and the ability to scale as your teams grow. 

> Enterprise. Tailored for global organizations, this plan includes a custom suite of solutions built to your needs, managed and premium services for all customer use cases, unified comprehensive datasets, and integrated solutions for all stakeholders. 

Pricing is customized based on your specific requirements. 

Yotpo

Image source. Yotpo dashboard.

Yotpo is perfect for e-commerce apps looking to build trust. Itspecializes in automating review management, collecting UGC (user-generated content), and loyalty programs. 

Yotpo integrates seamlessly with platforms like Shopify and WooCommerce.

Features:

✅ Automates review management at scale.

✅ Integrates with your e-commerce platform.

✅ Includes features for generating customer loyalty.

Pricing:

Image source. Yotpo pricing.

> Free Plan. Ideal for startups, this plan supports up to 50 monthly orders and includes automatic review requests, email templates, and 24/7 chat support. 

> Starter Plan. At $15 per month (or $144 annually), this plan accommodates up to 50 monthly orders and adds features like Google Rich Snippets and the ability to collect photos and videos. 

> Pro Plan. Priced at $119 per month (or $1,068 annually), this plan supports up to 500 monthly orders and includes advanced features such as shoppable media galleries and product/shopper attributes. 

> Loyalty & Referrals Pro Plan. Starting at $199 per month, this plan enables businesses to create custom-tailored loyalty and referral programs, with quick launch onboarding support. 

> Premium Plans. For higher order volumes or additional features, Yotpo offers custom pricing. For example, the Premium Plan for Reviews & UGC is priced at $699 per month for up to 500 orders. 

Pricing varies based on order volume and selected features. 

Trustpilot

Image source. Trustpilot dashboard.

Trustpilot is your ticket to third-party credibility. It collects online reviews from verified users, showcasing real customer feedback that helps build trust. 

It’s the go-to tool for apps that want to display their positive reviews for all to see.

Features:

• Showcases authentic reviews for better trust.
• Improves conversion with social proof.
• Transparent and trusted platform for ratings.

Pricing:

Image source. Trustpilot pricing.

> Free Plan. Ideal for startups, this plan supports up to 50 monthly invitations and includes optimized invitation templates, e-commerce integrations, and a review collector widget. 

> Plus Plan. At $259 per month, this plan offers 200 monthly invitations, 8 widgets, 3 user logins, and an ad-free profile on Trustpilot.com. 

> Premium Plan. Priced at $629 per month, this plan includes 500 monthly invitations, full website widget library, 10 user logins, and profile page promotions. 

> Advanced Plan. For $1,059 per month, this plan offers 5,000 monthly invitations, customizable review invitations, and 20 user logins. 

> Enterprise Plan. Designed for larger organizations, this custom-priced plan includes unlimited user logins, unlimited invitations, generative AI tools, and AI review responses. 

Each plan comes with a 12-month contract term, prepaid. 

Reputation.com

Image source. Reputation dashboard.

Reputation.com is designed for large enterprises and businesses with multiple locations. It helps you manage reviews, track online conversations, and monitor your reputation at scale. 

With powerful insights and real-time tracking, you can respond quickly and maintain a consistent brand presence across all channels.

Features:

✅ AI-driven insights and competitor tracking.

✅ Customizable dashboards.

✅ Multi-location and multi-platform management.

Pricing:

Image source. Reputation pricing.

> Fundamentals Package. Designed for up to 10 locations, this package includes core services such as the Base Platform, Reviews, Social, and Business Listings. Pricing details are available upon request. 

> Basic Package. Suitable for up to 50 locations, this package offers the same core services as the Fundamentals Package. Pricing details are available upon request. 

> Advanced Package. Ideal for up to 200 locations, this package includes the core services with additional features to support larger operations. Pricing details are available upon request. 

For businesses with more than 200 locations or specific requirements, Reputation.com offers customized solutions. 

Podium

Image source. Podium dashboard.

Podium makes review management a breeze. It automates review requests through SMS, so you can collect ratings and feedback without the hassle. Simple, right? But effective. 

Perfect for engaging with customers on social media and making sure their voices are heard.

Features:

• SMS-based review requests.
• Boosts local SEO with customer reviews.
• Seamless communication with customers.

Pricing

Image source. Podium pricing.

> Essentials Plan. Starting at $399 per month, this plan is ideal for small businesses and includes features like SMS/text messaging, customer profiles, and team messaging. 

> Pro Plan. Priced at $599 per month, this plan adds features such as multi-channel messaging, advanced analytics, and team management tools. 

> Signature Plan. This customizable plan is designed for large enterprises and includes additional features like priority support, custom onboarding, and API access. 

Each plan comes with a 14-day free trial, allowing you to explore the features before committing. 

ReviewTrackers

Image source. ReviewTrackers dashboard.

ReviewTrackers is your all-in-one review management dashboard. It’s perfect for apps that want to manage reviews across multiple platforms from one place.

ReviewTrackers aggregates reviews from over 100 platforms, giving you a comprehensive view of your brand’s reputation. It also offers actionable insights and sentiment analysis to help you track customer feelings and fine-tune your brand strategy.

Features:

✅ Sentiment analysis and response automation.

✅ Multi-platform integration.

✅ Powerful reporting tools for brand strategy.

Pricing: 

Image source. ReviewTrackers pricing.

> Professional Plan. At $49 per month per location, this plan includes review monitoring, response management, and reporting features. 

> Enterprise Plan. Priced at $59 per month per location, this plan offers advanced features such as competitor analysis and enhanced reporting capabilities. 

For businesses with specific needs or larger operations, ReviewTrackers provides customized solutions. To receive a personalized quote, it's recommended to contact ReviewTrackers directly. 

Each plan comes with a free trial, allowing you to explore the features before committing.

NiceJob

Image source. NiceJob dashboard.

NiceJob automates review requests, sending them at the perfect time to maximize positive ratings on platforms like Google and Facebook.

It’s a simple tool with powerful results, helping you build a strong reputation and increase customer trust.

Boost your online reviews effortlessly and watch your ratings soar.

Features:

• Boosts Google and Facebook reviews.
• Simple setup for small businesses.
• Reputation-building tools that scale with your growth.
  
  

Pricing:

Image source. NiceJob pricing.

> Lite Plan. At $45 per month per location, this plan includes review generation, social sharing, and a trust badge. 

> Standard Plan. Priced at $75 per month per location, this plan adds features such as automated review requests, customer profiles, and reporting. 

> Lite + Convert Plan. For $145 per month per location, this plan includes all features of the Lite Plan plus a fully-managed website with landing pages. 

> Standard + Convert Plan. At $175 per month per location, this plan offers all features of the Standard Plan plus a fully-managed website with landing pages. 

Each plan comes with a 14-day free trial, allowing you to explore the features before committing. 

GatherUp

Image source. GatherUp dashboard.

GatherUp makes review collection easy by automating the process and asking happy customers for feedback. It helps you enhance your local SEO while building a cycle of reviews and responses.

With powerful insights, GatherUp lets you fine-tune your review management strategy to keep your reputation strong.

Features:

✅ Review request automation via email & SMS.

✅ Optimizes local SEO with feedback integration.

✅ Collects insights to improve your business.

Pricing: 

Image source. GatherUp pricing.

> Small Business Plan. At $99 per month, this plan is ideal for single-location businesses seeking essential reputation management tools. 

> Multi-Location Plans. Designed for businesses with multiple locations, pricing starts at $60 per month per location. The per-location price decreases as the number of locations increases. 

> Agency Plan. Tailored for digital marketing agencies, this plan offers white-label options and scalable pricing. Specific pricing details are available upon request. 

All plans include features such as automated email and SMS review requests, online review monitoring across 100+ sites, Net Promoter Score (NPS) surveys, and a comprehensive reporting suite. 

BrightLocal

Image source. BrightLocal dashboard.

BrightLocal is your go-to tool for managing local SEO and reputation. It tracks online reviews, mentions, and local rankings, giving you the edge to help your app dominate search results. 

The platform is tailored for multi-location businesses, allowing you to keep track of reviews across all your locations with ease. Plus, it offers in-depth reporting and customer analytics, so you can fine-tune your strategy based on real data.

Features:

• Local SEO and review management in one.
• Multi-location businesses can track reviews easily.
• In-depth reporting and customer analytics.

Pricing:

Image source. BrightLocal pricing.

> Track Plan. Starting at $39 per month, this plan is ideal for small businesses managing a single location. It includes features like local rank tracking and citation tracking. 

> Manage Plan. Priced at $49 per month, this plan adds review monitoring and management capabilities, allowing businesses to monitor and respond to customer reviews. 

> Grow Plan. At $59 per month, this plan offers enhanced reporting and the ability to schedule Google Posts, providing a comprehensive suite of tools for local SEO. 

Each plan supports a single location, with additional locations available at an extra cost. For businesses managing multiple locations, BrightLocal offers custom plans with flexible pricing to suit larger account needs. 

All plans come with a 14-day free trial, allowing you to explore the features before committing.

Grade.us

Image source. Grade.us dashboard.

Grade.us is designed to help agencies manage multiple brands from one platform. 

It streamlines review management by automating the process, collecting valuable feedback, and offering white-label options. This makes it easy to maintain a consistent brand presence for all your clients. 

With customizable workflows, you can optimize review requests and ensure they reach the right audience at the right time.

Features:

✅ White-label review collection tools.

✅ Multi-brand management.

✅ Customizable workflows to optimize review requests.

Pricing

Image source. Grade.us pricing.

> Solo Plan. At $110/month, this plan includes unlimited review sites, email campaigns, 200 text message requests, basic white-label options, and more. 

> Professional Plan. For $180/month, this plan includes all features of the Solo Plan, plus three seats (additional at $60/month).

> Agency Plan. Starting at $360/month, this plan offers 10 seats and all features of the Professional Plan.

All plans come with a 14-day free trial. 

ReviewPush

Image source. ReviewPush dashboard.

ReviewPush simplifies online review management by tracking reviews across Google, Yelp, and Facebook all in one place. No more jumping between platforms — everything’s centralized.

This helps you stay on top of your reputation, whether you have one location or many. ReviewPush offers multi-location tracking so you can monitor all your spots with ease. Plus, you can respond to reviews instantly with built-in tools.

Features:

• Multi-location and multi-platform tracking.
• Centralized review monitoring.
• Response tools to stay engaged with customers.

Pricing:

> Single Location Basic. At $89 per month, this plan includes multi-site monitoring, daily email alerts, review request tools, and weekly reports. 

> Single Location Premium. For $99 per month, this plan adds automatic review responses, social analytics, Twitter monitoring, competitor analysis reporting, and inappropriate/fake review flagging. 

> Multiple Locations. Pricing is available upon request and includes multi-level dashboards, multi-level email alerts, store-by-store rankings, missing profile awareness, and local & regional reporting.

Each plan comes with a free trial, allowing you to explore the features before committing. 

Synup

Synup is all about giving you deep insights into customer sentiment, reviews, and local listings.

With AI-backed tools, it analyzes every detail of your reputation, helping you make data-driven decisions. It’s perfect for businesses looking to stay ahead of the curve.

Manage all your listings and reviews with ease, and boost your local SEO at the same time, and get real-time analysis and adjust your strategy based on online feedback.

Image source. Synup dashboard.

Features:

✅ AI-driven reputation insights.

✅ Manages listings, reviews, and local SEO.

✅ Centralized management dashboard for all your data.

Pricing:

Image source. Synup pricing.

> Single Location Plan. Starts around $34.99/month, covering listings, analytics, reviews, and social media management.

> Multiple Locations. Pricing is customized for businesses with several locations and includes advanced features like multi-level dashboards and store-specific reporting.

For exact pricing and additional features, it's best to contact Synup directly or start with a free demo.

Your app’s reputation isn’t something you can just hope will stay intact. Choose the right tool, build a strategy, and watch your app thrive. Whether you need to manage reviews, track ratings, or engage with users on social media, these tools give you the power to protect and grow your online presence — one step at a time.

Don’t have time to test all of these online review management tools?

Explain your company needs to our reputation management expert. 

Managing your app’s reputation doesn’t have to be a guessing game—or a full-time job. Instead of drowning in endless reviews, platforms, and feature comparisons, let an AppFollow reputation management expert do the heavy lifting for you.

Book a FREE 30-minute call and get:

• A deep dive into your app’s goals, needs, and current review strategy.
• A tailored solution—no generic advice, just the right ORM tools for your growth.
• Insights on how to consolidate reviews, track sentiment, and respond in real-time.
• Expert recommendations on integrations with Sprout Social, Birdeye, Meltwater & more.

Book your free session now and turn your app reviews into a growth machine.

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FAQs about online reputation management and review management

Can online reputation management tools really fix bad social ratings?

Yes — but they’re not magic wands. A solid online review management reputation strategy helps you respond, rebuild trust, and prevent future disasters. It’s all about smart management and fast action.

What’s the secret sauce to getting more positive online reviews?

It’s not just luck — it’s a strategy. Brands using tools like AppFollow.io, Sprout Social, Birdeye, and Meltwater know that timing, response speed, and customer care turn neutral users into loyal fans. The details matter!

To boost your reviews, it’s all about the details. Fast responses, thoughtful engagement, and consistent customer care can turn a one-time user into a long-term supporter. Timing is everything, so using tools to stay ahead makes all the difference.

Is ignoring online review management a risky move?

Absolutely. It’s like leaving your front door wide open and hoping for the best. Bad social media buzz can spiral fast. A strong online reputation management plan lets you stay ahead, control the narrative, and protect your brand’s reputation — step by step.

Ignoring your online reviews is like waiting for a storm to hit without an umbrella. With the right strategy, you control your narrative and prevent small issues from turning into bigger ones. Stay ahead of negative feedback to protect your brand’s reputation.