Introducing In-App Events: Understand Store Visibility Like Never Before

App Store and Google Play promotions are now available in AppFollow.
Planning a major launch, running seasonal promos, or analyzing how competitors engage users? We’ve just added a new feature to help you see what drives attention in the stores.

What are In-App Events?

In-App Events are short-term campaigns that appear right in the app store. Challenges, updates, new seasons, or limited-time offers. They boost discoverability, drive new installs, and increase engagement with existing users.

Now, you can track these events directly inside AppFollow for both your own apps and any competitor, including:

• See live, upcoming, and past in-app events from both App Store and Google Play
• Get full metadata including event name, type, start and end dates, countries, and visual creatives
• Explore event descriptions and visuals to understand positioning and messaging
• Benchmark against competitors to evaluate which events drive visibility in your category
  

Digital marketers and UA teams now get a clear view of how apps are promoted in stores, and how often. You can identify which types of events are being used, when competitors are launching theirs, and how often your app is visible through event campaigns.

For teams running regular promotions, this is a new way to optimize timing, creative, and scope.

All events are updated daily and available for every plan.

To get started, simply go to any app profile in AppFollow and scroll to the In-App Events section. You’ll see a structured feed of all events, ready to explore.

What’s Coming Next

We’re working on expanding In-App Events with timeline-based visualization, where you’ll be able to see how events unfold over time, including those of your competitors. With this in hand, you can align your own campaigns and spot trends in strategic activity more easily.

Afterword

In-App Events are a fantastic growth driver. We recommend trying out this feature in AppFollow as soon as you can. In case you’d like to learn more or talk to us about it, don’t hesitate to get in touch.

With love,

The AppFollow Team