Holiday Marketing Guide by AppFollow and MoEngage
We joined forces with MoEngage, gathered best practices for holiday marketing, and released a comprehensive guide for you not to get lost this holiday season.
In this guide, you will find:
- strategies for different platforms including mobile
- examples of holiday campaigns from AliExpress, Ozon, Jam City, Amazon, and others
- metrics to track when evaluating campaigns’ efficiency
- 20 strategies of holiday marketing in 2020
- holiday campaigns do's and dont's
- thoughts on changes of app store marketing and tips on how to outperform your competitors
