Google Play analytics for keywords, ratings and reviews

Play Console shows installs and ratings for apps you own. AppFollow adds daily keyword positions, review sentiment by topic and named competitor data, then alerts you in Slack the day any of it moves.

Trusted by top companies and millions of apps

G5 EntertainmentOperaeToroSupersonic / Unity
20+
integrations for Google Play data
Daily
keyword positions, by country
Unlimited
automated review replies
 
What's included

What Google Play analytics covers in AppFollow

Five dashboards' worth of Android app analytics, one login

✓Keyword positions and search visibility, by country
✓Category and top chart rank, refreshed daily
✓Installs, uninstalls and revenue from your connected Play Console
✓Ratings and review sentiment, by country and language
✓Metadata, screenshot and app version change history
✓The same set for any competitor you add
 



Google Play Console analytics

What Google Play Console analytics leaves out

Play Console stays free, and you keep it. These are the gaps teams fill with AppFollow

  Google Play Console AppFollow
Keyword rank tracking Not available Daily positions by country, tied to installs
Review sentiment and phrase analysis Not available Semantic Tags, phrase analysis, AI Review Summaries
Review feed Google Play only Google Play, App Store, Steam and Trustpilot in one feed
Replies One public reply per review; suggested replies only for recent English reviews Unlimited automated replies, custom rules, Auto-translate
Competitor data Anonymized peer benchmarks Named competitors: Compare Discovery and the Benchmark Report
Alerts Not available Ratings, ranks, keywords and reviews into Slack, email, Discord
Reporting Standard console reports Custom dashboards, team performance, Automation Performance

Play Console limits per Google's developer documentation, September 2026.

Compare AppFollow to Google Play Console

Keywords Intelligence in AppFollow: daily Google Play keyword positions by country

Keywords IntelligenceSee every Google Play keyword you rank for, and the ones you lost

Play Console does not report keyword positions. This is the gap most teams buy a tool to close.

Keywords Intelligence tracks positions daily in every country you sell in, shows the terms competitors rank for and you do not, and connects those terms to installs through Downloads by Keywords.

Google Play ASO runs on one screen: what you rank for, where you slipped, what they picked up.

Semantic Tags and AI Review Summaries grouping Google Play reviews by theme

Semantic Tags and AI Review SummariesGoogle Play reviews and ratings, grouped by cause

Tell a bug apart from a price change before the rating drops another tenth.

Most of a thousand Android reviews say the same six things. Semantic Tags sort every new Google Play review by topic as it lands, with sentiment, keyword, app version and country attached, and AI Review Summaries turn each pile into a few readable lines.

Automation Performance report in AppFollow: reply rate, reply time and reply effect

Auto-reply and Automation PerformanceReply to every Google Play review without opening Play Console

Google gives you one public reply per review and English-only suggestions. The rest is your team's hours.

Write the rules once and AppFollow answers the repetitive Google Play reviews for you, in the language each one came in, so a five-star "love it" from Jakarta never waits three weeks for a thank you. Your team keeps the reviews that need a person. Abusive ones go to Google through Report a Concern instead of sitting under your listing.

Find the Google Play keyword you did not know you lost

Add your Android app, add a rival, and read keyword positions next to review sentiment for the same week.

Try AppFollow for free

No card. No SDK. Bring one competitor and one market to the demo.

Rank, revenue, rivals

Google Play rank tracking, downloads and competitors

The rest of the Android app analytics stack, same account

Google Play rank tracking and top charts

Category position, top chart rank and featuring for any Android app, by country, refreshed daily. Put Alerts on the apps that matter and a drop reaches you the same day.

Top chart rankings

Track Google Play downloads and revenue

Connect Play Console and installs, uninstalls and revenue merge with App Store Connect and Steam. App Store Performance Insights shows visibility, downloads, traffic and conversion in one view.

Consoles data aggregator

Track competitor Android apps

Competitor Intelligence follows any public Google Play app: keywords they gain, ratings, metadata and screenshot changes, version updates. Nothing to connect on their side.

App competitor analysis

 

Where to look

What to open when a Google Play number moves

Six patterns, and the screen that explains each one

What you see What it usually means Where to look in AppFollow
Installs fall, keyword positions flat People find you and leave App Store Performance Insights: conversion against the version that was converting
Positions slip right after your own release Metadata, not the market Keywords Intelligence with your version history on the same timeline
Rating slides while bug mentions climb Product, not marketing Semantic Tags and AI Review Summaries, filtered to that app version
High reply rate, flat rating Replies go out but do not land Automation Performance, plus reply effect in the Benchmark Report
One country beats your global average Demand or support is stronger there Ratings and visibility by country, with the Google Play language split
A rival climbs right after shipping Something in that release is working Competitor Intelligence update markers next to Compare Discovery

Customer results

What Android teams moved with AppFollow

+183%
unique downloads on Google Play
ASO · Komorebi Shopping List

Metadata rebuilt across 15 locales

Textual optimization on Google Play in 15 languages, tracked in Keywords Intelligence. Organic traffic overtook paid for the first time.

Search visibility +1400%Ranked keywords +400%15 locales

Read the case study

We've seen a 24% reduction in time spent on repetitive tasks since integrating AI into our user communication flow. Automated responses and faster feedback analysis have improved both efficiency and personalization.
Customer Support Team G5 Entertainment
As a mobile games publisher managing over 100 games across app stores, AppFollow has changed the way we engage with our players. Their AI-powered review reply automation has streamlined the process of managing thousands of player reviews, saving us significant time while ensuring fast, high-quality engagement with our community.
Ofer Regev Product Manager at Supersonic/Unity
The AI-generated replies and one-click improvements in AppFollow have impressed our agents a lot. They surely appreciate the function, as it allows them to work more efficiently and handle a greater number of tickets in their allocated time.
Miyuki Barsk Mobile Products Customer Support Lead at Opera
AI is reshaping the world of investing, enabling us to deliver better tools and a more personalized experience. It allows us to analyze feedback in real-time so we can continually optimize our offering.
Hanan Mishurin Digital Platforms Team Lead at eToro
Free 10-day trial

See what Play Console does not show you

Ten days, your own app, your own market.

No card. No SDK. Nothing to release.

✓Daily keyword positions, by country
✓Review sentiment grouped by cause
✓Named competitors, not anonymized peers
✓Slack alerts the day a number moves
FAQ

Google Play analytics questions, answered

What is Google Play analytics?
Store-side data about an Android app: installs, ratings, review volume and sentiment, keyword positions and category rank. Play Console reports on apps you own. Keyword rankings, named competitor data and review sentiment come from tools that read the public store.
Does Google Play Console show keyword rankings?
No. Play Console covers installs, ratings, reviews and anonymized peer benchmarks. It will not tell you which search terms your app ranks for or where it sits for each one. That is the most common reason teams add AppFollow on top of it.
Do I have to connect Play Console to use AppFollow?
Only for your own numbers. Connecting unlocks installs, uninstalls, revenue and review replies. Keyword positions, ratings, review sentiment and competitor tracking run on public store data and need no connection.
Can I reply to Google Play reviews from AppFollow?
Yes, from AppFollow, Slack, Zendesk, Helpshift or Discord. Auto-reply covers repetitive cases on your rules, AI drafts the rest, and Auto-translate handles languages your team does not read. Google allows one public reply per review, editable at any time.
Can I track a competitor's Android app?
Yes, any public app on Google Play, with nothing to connect. You get their ratings and review themes, the keywords they rank for, metadata and screenshot changes, and version updates. Play Console shows only anonymized benchmarks, so it cannot name who moved.
How long does setup take?
Paste a Google Play URL and public tracking starts immediately. Connecting Play Console is an OAuth step your admin approves. There is no SDK, no app release and no engineering work involved.
Does AppFollow cover the App Store as well?
Yes. One account tracks iOS and Android side by side, plus Steam and Trustpilot. Cross-platform reporting is a main reason teams add it on top of the native consoles, since Play Console and App Store Connect never share a dashboard. See iOS app analytics.
Is there a free trial?
Ten days, no card. Add your Android app, connect Play Console if you want install and revenue data, and add a competitor in the same session. Tracked app limits and report depth depend on plan.