How to Create an Icon for iOS and Android Apps: a Guideline

How to Create an Icon for iOS and Android Apps: a Guideline

A great icon makes or breaks the success of your app. In this thorough guide, we've compiled a list ...

Dmitry Leiba
Dmitry Leiba

How to Respond to App Store Reviews

Automate Responding to App Store reviews with AppFollow. Check This Guide and Increase Downloads wit...

Olga Padulosi
Olga Padulosi
Rebranding with ASO in mind: Skyscanner's case

Rebranding with ASO in mind: Skyscanner's case

3 months to rebrand an app with 40 markets in two app stores. Impossible? Not at all. Read this insp...

Alexandra Lamachenka
Alexandra Lamachenka
How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How to Increase Downloads in the U.S. by 52% Without Paid Traffic

How mobile app localization results in quick growth in traffic and downloads? Check how we increased...

Denis Shelkov
Denis Shelkov
A Guide to Conversion Rate Optimization for Your App

A Guide to Conversion Rate Optimization for Your App

Conversion Rate Optimization (CRO) is complex because it includes a lot of different tasks. To make ...

Oliver Hoss
Oliver Hoss
How Does Organic Uplift and Cannibalization Affect Your ASO?

How Does Organic Uplift and Cannibalization Affect Your ASO?

Without exception, every app marketer (including both organic and paid marketers) should be well-ver...

Gabe Kwakyi
Gabe Kwakyi
How to Create a Standout App Icon: Tips from ASO Experts

How to Create a Standout App Icon: Tips from ASO Experts

ASO experts share tips on how to create an icon that would grab users' attention and encourage them ...

Olga Padulosi
Olga Padulosi
How to do ASO for Amazon Appstore

How to do ASO for Amazon Appstore

Amazon Appstore is a high-potential app store outside of the Big Two: Google Play and Apple App Stor...

Anatoly Sharifulin
Anatoly Sharifulin
7 ASO Keyword Research Myths and Reality

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately...

Anatoly Sharifulin
Anatoly Sharifulin
Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app pur...

Oliver Hoss
Oliver Hoss
How to Do App Localization for Any Language

How to Do App Localization for Any Language

Apple announced that App Store Connect now supports Arabic and Hebrew localization. Such locales sca...

Denis Shelkov
Denis Shelkov
How to increase app downloads by 54x using localization

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ...

Ilia Kukharev
Ilia Kukharev
Keyword Research in ASO vs SEO: Meet the Difference

Keyword Research in ASO vs SEO: Meet the Difference

Explore the main differences of keyword research in ASO vs SEO and the tools to be used

Olga Padulosi
Olga Padulosi
ASO Conference experts share the hottest trends and tips

ASO Conference experts share the hottest trends and tips

As the ASO Conference approaches we spoke with its organizers Moritz Daan and Gabe Kwakyi, and some ...

Olga Padulosi
Olga Padulosi
Social Quantum Case Study: How to Increase Organic Installs by 110%

Social Quantum Case Study: How to Increase Organic Installs by 110%

What kind of impact can app preview have on a mobile game's ASO performance and downloads

Catherine Sibirko
Catherine Sibirko

React to user feedback and market trends faster