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ASO Tools for organic user acquisition

Better ASO helps more people find your apps organically on the App Store and Google Play.

ASO Tools for organic user acquisition

Improve your app discoverability and conversion rate
in the App Store and Google Play.

Grow organic user acquisition with AppFollow tools


Increase the number of impressions per week by 5 times on average

organic installs

Grow the number of organic installs by 490% on average

boost conversion

Boost conversion rate to installs by 11% on average

Build a strong strategy for organic growth


Accurate Popularity and Difficulty data

Plan your ASO strategy
using accurate keywords data based
on 20+ parameters.


Competitors overview

Monitor competitors’ app rankings,
changes in graphics and wording, app page updates, popularity & difficulty.


ASO Dashboard & KPIs

Track ASO KPIs and app performance
in your AppFollow account to measure
success of your ASO strategy.


Featured App Alerts

Pure magic: get notified 1 day before
App Store or Google Play
promotes your app.


ASO alerts in Slack & email

Receive ASO reports directly to your
Slack or email. Keywords, Rankings, and Featured apps data delivered as a daily newspaper.


Store Performance Index

Easily benchmark your app overall store performance and find out weak spots to fix them with AppFollow.

Track efficiency of organic user acquisition

Features Features Features Features

Gain marketing insights and automate keyword research

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Need help with ASO?

We also provide professional help with app store optimization.

Talk to our ASO experts 💬

Learn more

Learn more on how to grow organic installs with ASO

How to Master Your App Localization with Keyword Auto-translation Tool

How to Master Your App Localization with Keyword Auto-translation Tool

How to improve your App Store Optimization localization strategy and go-to-market strategy if you don't know Arabic or Japanese? Here is a guide to keyword translation and how to use it in your app localization.

The 6 most important organic traffic and ASO KPIs you should be tracking

The 6 most important organic traffic and ASO KPIs you should be tracking

What important app metrics need to measure? A complete guide how to measure your effort to app store

Choosing the best keywords: new Keyword Difficulty & Keyword Positioning Map tools

Choosing the best keywords: new Keyword Difficulty & Keyword Positioning Map tools

The art of ASO is the pursuit of a balance between a search query's popularity and difficulty. To help you get more organic traffic, we're introducing Keyword Difficulty and Keyword Positioning Map.

When we started replying to gamers’ feedback from the app stores, only one agent had access to App Store Connect and Google Play Console. We soon realized that it was not adequate in speeding up the response time. We switched to the Zendesk app by AppFollow and have been using it for about a year. Since then we’ve grown our support team to 40 agents and are able to cover all the feedback including the app stores. It’s great to get everything we need in Zendesk.

Yaroslav Demidyuk Operations Manager at Wargaming

AppFollow’s tools are effective at saving time! It only took three days to increase the number of processed reviews by 2.3 times. We were able to reduce the number of mouse clicks and now have more time to work with critical feedback: updated and featured reviews.

Kim Bokyung Customer Support Manager at Bitmango

Being able to automatically send out responses greatly cuts down on hours needed for agents to respond to these reviews. Having folders with multiple responses makes it easy for us to not sound repetitive or robotic in our replies.

Zachery Gergurich Customer Support Manager at Discord

Flexible tool that meets the needs of ASO, Product, and Support. In our company, we use AppFollow to work with ASO and Support, as well as for monitoring our competitors. I think it’s great that the company combines different areas of your app, so that different teams can share a single tool and data.

Catherine Sibirko ASO Expert at Flo

Our goal is to reply to reviews in such a way that potential clients say, “These Joom guys are nice, friendly people! They’re going to help me when I’m in trouble.” AppFollow’s integration with Helpshift helps us do this.

Ekaterina Savelieva Head of Support at Joom

Literally the best tool for tracking users’ post and responding to your users. AppFollow makes it far easier to track what your customers think about your product and leave as reviews in e.g. Apple Store. We can quickly track users’ reviews on our product and answer them helping to solve their issues. Also we liked the very personal attitude since our individual requirement were 100% fulfilled (like SSO).

Anatoly Sibatov Manager Customer Support at Wrike

AppFollow helps us to interact with customers in a faster, easier and simpler way comparing to store consoles. After 6 months of using the platform, we’ve seen a great success with estimated ROI of 850%.

Ashley Yap Customer Service Manager at Turbo VPN

We’ve been using App Follow for 3 years now and love it for the App Store/Play Store integration into HelpScout. As a company, we value our customers feedback and being able to reply to reviews directly from HelpScout has been a GAMECHANGER! Having different saved replies and integrating Review tags into our support email tags has been amazing.

Meagan Allers Customer Success at Marco Polo


wave   Free plan
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hands   Enterprise plan
Custom price
For large and enterprises
Talk to Sales
wave   Free plan
$0   /mo
A good way to start
Get Started
ok   Premium plans
From $23   /mo
Start free 10-day trial
Choose a Plan
raised_hands   Enterprise plan
Custom price
For large and enterprises
Talk to Sales Learn more  

Prices are per month for the annual subscription period.

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Increase App Rankings and
Boost Organic Downloads with AppFollow