---
title: App Ranking Tracker & Keyword Rankings Tool | AppFollow
description: Track your app keyword rankings daily on the App Store and Google Play by country and device. Find new keywords, see competitor ranks, and start free.
image: https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/header.png
---

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[App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp)

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[App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp)

 Solutions ![](https://cdn.appfollow.io/assets/site/img/union.svg)

[Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions)

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 Resources ![](https://cdn.appfollow.io/assets/site/img/union.svg)

[Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security)

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[Home](https://appfollow.io/) › [ASO tools](https://appfollow.io/aso) › App ranking tracker

 

# **App ranking tracker** for App Store and Google Play keywords

See where your app ranks for every tracked keyword, by country and device, every day. Find new keywords, check competitors' positions, and connect rankings to installs.

[Start tracking for free](https://watch.appfollow.io/signup)

 Request a demo

![AppFollow app ranking tracker with daily keyword positions](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/header.png "AppFollow app ranking tracker with daily keyword positions")

★ **4.6/5** on [G2](https://www.g2.com/products/appfollow/reviews) · 195 reviews

## Trusted by top companies and millions of apps

![Flo](https://get.appfollow.io/hubfs/%D0%A1ustomer%20logos/flo.png)![Lazada](https://get.appfollow.io/hubfs/lazada.png)![Zynga](https://get.appfollow.io/hubfs/%D0%A1ustomer%20logos/zynga.png)![Wargaming](https://get.appfollow.io/hubfs/wargaming-Oct-29-2025-12-17-43-8845-PM.png)![Huuuge](https://get.appfollow.io/hubfs/%D0%A1ustomer%20logos/huuuge.png)![Kolibri Games](https://get.appfollow.io/hubfs/%D0%A1ustomer%20logos/kolibri%20games.png)![G5 Entertainment](https://get.appfollow.io/hubfs/g5%20entertainment-1.png)![Opera](https://get.appfollow.io/hubfs/Opera-Oct-29-2025-12-17-43-8851-PM.png)![Miro](https://get.appfollow.io/hubfs/miro.png)![](https://get.appfollow.io/hubfs/%D0%A1ustomer%20logos/flo.png)![](https://get.appfollow.io/hubfs/lazada.png)![](https://get.appfollow.io/hubfs/%D0%A1ustomer%20logos/zynga.png)![](https://get.appfollow.io/hubfs/wargaming-Oct-29-2025-12-17-43-8845-PM.png)![](https://get.appfollow.io/hubfs/%D0%A1ustomer%20logos/huuuge.png)![](https://get.appfollow.io/hubfs/%D0%A1ustomer%20logos/kolibri%20games.png)![](https://get.appfollow.io/hubfs/g5%20entertainment-1.png)![](https://get.appfollow.io/hubfs/Opera-Oct-29-2025-12-17-43-8851-PM.png)![](https://get.appfollow.io/hubfs/miro.png)

## Everything you need to track app keyword rankings

![AI keyword recommendations](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/metric-ai-recommendations.png)

### Find keywords worth tracking

AI Recommendations surface high-popularity, low-difficulty keywords your app has a real chance to rank for.

![Daily keyword rank tracking](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/metric-daily-rank.png)

### Check every rank, every day

See your app's position for each keyword daily, by country and device, with rank history for every term.

![Search downloads attribution](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/metric-search-downloads.png)

### Tie rankings to installs

Connect App Store Connect or Google Play Console to see how many downloads each keyword brings.

## An **app keyword ranking checker** for iOS and Android

![App keyword rankings with daily rank changes and rank history in AppFollow](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-monitor-rankings.png)

### Track keyword rankings across the App Store and Google Play

Track keywords on iOS and Android by country and device. Each keyword shows its daily rank change, best position, and a Rank History chart, so you can see whether a metadata update moved it. [Keyword Live Ranking](https://support.appfollow.io/hc/en-us/articles/360020831697-Keyword-Live-Ranking) shows what users see in store search right now.

Need top-chart positions instead? Use the [App Store rank tracker](https://get.appfollow.io/app-store-rank-tracker?hsLang=en).

[Try keyword tracking for free](https://watch.appfollow.io/signup)

![AI keyword recommendations for an app in AppFollow](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-ai-research.png)

### Find ranking opportunities with **AI keyword research**

AI Recommendations analyze your app's store performance and surface the keywords it's most likely to rank for. See the terms your app already appears for but isn't tracking yet, and get keyword ideas for Apple Search Ads.

[Find keywords for free](https://watch.appfollow.io/signup)

![Competitor app keywords grouped by Top-1, Top-5, Top-10 and Top-50 rankings](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-competitor-spy.png)

### **See competitor keyword rankings** and close the gap

See the full keyword footprint of any app, grouped into Top-1, Top-5, Top-10, and Top-50 rankings, plus the keywords that drive the most installs. Add a competitor's keyword to your tracked list and watch your visibility catch up.

[See what competitors rank for](https://get.appfollow.io/app-competitor-analysis?hsLang=en)

![Keyword popularity, difficulty and effectiveness metrics in AppFollow](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-metrics.png)

### Decide what to target with **metrics that matter**

Every keyword in AppFollow comes with

1. **Popularity**: how many users search it.
2. **Difficulty**: how hard it is to outrank the Top 10.
3. **Keyword Effectiveness Index**: whether it's worth your metadata characters.
4. **Search Visibility Score**: your app's overall search visibility in one number.

Pick keywords with confidence and report ASO impact with one number stakeholders understand.

![Keyword ranking alerts and download attribution in AppFollow](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-connect-alerts.png)

### Connect rankings to installs and get alerts on changes

Connect App Store Connect or the Google Play Console to see how many organic downloads each keyword drives. Get Slack and email alerts about important ranking changes, with API access for custom workflows.

[Set up alerts and integrations](https://get.appfollow.io/workflow-automation?hsLang=en)

![Start tracking app keyword rankings in AppFollow](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-start-ranking.png)

### Start tracking the keywords that matter

Add your app, choose your markets, and see today's keyword rankings next to their history. Free to start.

[Start tracking for free](https://watch.appfollow.io/signup)

## How teams use **AppFollow's keyword data**

Earth Hero · Keyword monitoring

### Find search terms you hadn't considered

Earth Hero used keyword monitoring and review analysis to uncover unexpected search terms and learn which features users wanted. Those signals helped the team plan campaigns and app improvements.

[Read Earth Hero's story →](https://appfollow.io/earth-hero-aso-climate-app)

HyperHug · AppFollow ASO Consulting

### +34% search downloads after a metadata update

HyperHug worked with AppFollow's ASO Consulting team to recover a lost keyword for Oxide: Survival Island in the US App Store.

[Read HyperHug's story →](https://appfollow.io/case-studies/hyperhug-aso-keyword-recovery-installs)

## Questions about **app keyword ranking tracking**

What is an app ranking tracker?

An app ranking tracker records where your app appears in App Store and Google Play search results for each keyword, every day. It shows how positions change after a metadata update, a competitor's release, or a store algorithm shift.

What's the difference between keyword rank and category rank?

Keyword rank is your app's position in search results for a specific term. Category rank is its position in a top chart, such as Free or Grossing. This page covers keyword rankings. For chart positions, use the [App Store rank tracker](https://get.appfollow.io/app-store-rank-tracker?hsLang=en).

How often are keyword rankings updated?

Daily. [Keyword Live Ranking](https://support.appfollow.io/hc/en-us/articles/360020831697-Keyword-Live-Ranking) also shows the current search results for a keyword, so you can compare today's live position with the daily history.

Can I check app store keyword rankings by country and device?

Yes. Rankings are shown per country and device, so you can track the US separately from other markets and iPhone separately from iPad.

Can I see which keywords my competitors rank for?

Yes. AppFollow shows any app's keyword footprint grouped into Top-1, Top-5, Top-10, and Top-50 rankings, plus the keywords that bring it the most installs.

How do I know if a keyword is worth tracking?

Check its Popularity, Difficulty, and Keyword Effectiveness Index. A keyword with solid popularity and manageable difficulty is usually a better use of your metadata characters than a broad, highly competitive term.

Can I connect keyword rankings to downloads?

Yes. Connect App Store Connect or the Google Play Console to see how many organic downloads each keyword drives for your app.

Can I start for free?

Yes. You can start tracking keywords for free. The number of apps, keywords, and history depth depends on the plan, so check [pricing](https://appfollow.io/pricing) for the access you need.

 React to user feedback and market trends faster

 Get started for free

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- [AppFollow vs Native consoles](https://appfollow.io/compare-appfollow-vs-native-consoles)
- [AppFollow vs App Store Connect](https://appfollow.io/compare-appfollow-vs-app-store-connect)
- [AppFollow vs Google Play Console](https://appfollow.io/compare-appfollow-to-google-play-console)
- [AppFollow vs In-house](https://appfollow.io/compare-appfollow-to-in-house-solutions)
- [AppFollow vs Appfigures](https://appfollow.io/compare-appfollow-vs-appfigures)
- [AppFollow vs Appbot](https://appfollow.io/compare-appfollow-vs-appbot)
- [AppFollow vs AppTweak](https://appfollow.io/compare-appfollow-vs-apptweak)
- [More](https://appfollow.io/appfollow-comparisons)

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      "text" : "Keyword rank is your app's position in search results for a specific term. Category rank is its position in a top chart, such as Free or Grossing. This page covers keyword rankings. For chart positions, use the App Store rank tracker."
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    "name" : "What's the difference between keyword rank and category rank?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Daily. Keyword Live Ranking also shows the current search results for a keyword, so you can compare today's live position with the daily history."
    },
    "name" : "How often are keyword rankings updated?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. Rankings are shown per country and device, so you can track the US separately from other markets and iPhone separately from iPad."
    },
    "name" : "Can I check app store keyword rankings by country and device?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. AppFollow shows any app's keyword footprint grouped into Top-1, Top-5, Top-10, and Top-50 rankings, plus the keywords that bring it the most installs."
    },
    "name" : "Can I see which keywords my competitors rank for?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Check its Popularity, Difficulty, and Keyword Effectiveness Index. A keyword with solid popularity and manageable difficulty is usually a better use of your metadata characters than a broad, highly competitive term."
    },
    "name" : "How do I know if a keyword is worth tracking?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. Connect App Store Connect or the Google Play Console to see how many organic downloads each keyword drives for your app."
    },
    "name" : "Can I connect keyword rankings to downloads?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. You can start tracking keywords for free. The number of apps, keywords, and history depth depends on the plan, so check pricing for the access you need."
    },
    "name" : "Can I start for free?"
  } ],
  "url" : "https://appfollow.io/aso-keyword-rankings-tool#faq"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "SoftwareApplication",
  "aggregateRating" : {
    "@type" : "AggregateRating",
    "bestRating" : 5,
    "ratingCount" : 194,
    "ratingValue" : 4.6,
    "worstRating" : 1
  },
  "applicationCategory" : "BusinessApplication",
  "description" : "Track app keyword rankings in real time, find high-impact keywords with AI, and grow organic installs. Built for the App Store and Google Play.",
  "image" : "https://cdn.appfollow.io/assets/site/img/meta/default.jpg",
  "name" : "App Keyword Rankings Tool",
  "offers" : {
    "@type" : "AggregateOffer",
    "highPrice" : 599,
    "lowPrice" : 0,
    "offerCount" : 3,
    "priceCurrency" : "USD",
    "url" : "https://appfollow.io/pricing"
  },
  "operatingSystem" : "Web",
  "publisher" : {
    "@type" : "Organization",
    "name" : "AppFollow",
    "url" : "https://appfollow.io/"
  },
  "url" : "https://appfollow.io/aso-keyword-rankings-tool"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "An ASO keyword rankings tool tracks where a mobile app appears in App Store and Google Play search results for the keywords its target users search for. It monitors rank positions over time, calculates how popular and competitive each keyword is, and recommends which keywords to target in app metadata to grow organic downloads."
    },
    "name" : "What is an ASO keyword rankings tool?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "AppFollow runs daily checks against the live App Store and Google Play search results in every country those stores support. For each tracked keyword, it records your app's current position, its change since the previous check, all-time best rank, and a full Rank History chart. Keyword Live Ranking also lets you trigger an instant, real-time check on demand."
    },
    "name" : "How does AppFollow track app keyword rankings?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "For iOS apps, AppFollow uses Apple Search Ads exact-match data without modification, so the Popularity Score AppFollow shows is the same number Apple itself uses. For Android apps, AppFollow calculates a 0–100 Popularity Score from more than 15 signals, including input-language recognition and search-hint relevance."
    },
    "name" : "How is Keyword Popularity calculated?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Popularity, from 0 to 100, shows how often users search the keyword. Difficulty, from 0 to 100, shows how hard it is to outrank the current Top 10 for that keyword. Keyword Effectiveness Index, or KEI, combines Popularity, Difficulty, and your app's Store Performance Index into one signal that tells you whether the keyword is worth your metadata characters. AppFollow recommends targeting KEI above 20."
    },
    "name" : "What's the difference between Popularity, Difficulty, and Effectiveness?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. The Missing Keywords view surfaces every keyword your app currently appears in store search results for, grouped by ranking tier: Top 1, Top 5, Top 10, and Top 50, up to Top 100 for iOS and Top 30 for Android. One click adds them to your tracked list."
    },
    "name" : "Can AppFollow find keywords my app already ranks for?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. Keyword Spy reveals the full keyword footprint of any app, including yours, a direct competitor, or a benchmark, broken down by Top 1, Top 5, Top 10, and Top 50 ranking buckets. With Downloads by Keywords enabled, it also shows the keywords driving the most installs. You can add any competitor keyword to your tracked list with one click."
    },
    "name" : "Does AppFollow help with competitor keyword research?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. Connect App Store Connect or the Google Play ASO console and AppFollow attributes the absolute number of organic downloads each keyword drove, plus its share of total organic installs, shown as % of Search Downloads. Top Downloads ranks keywords by install volume, while Top Impressions ranks them by store impressions."
    },
    "name" : "Does AppFollow connect rankings to actual downloads?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. AppFollow's free plan covers core keyword tracking, Keyword Live Ranking, and Word Counter. Premium tiers add Search Downloads attribution, Popularity History, AI Recommendations at scale, and unlimited multi-app workspaces."
    },
    "name" : "Is there a free version?"
  } ]
}
```