--- title: ASO Keyword Rankings Tool for App Store & Google Play description: Track app keyword rankings in real time, find high-impact keywords with AI, and grow organic installs. Built for the App Store and Google Play. --- [![AppFollow](https://cdn.appfollow.io/assets/site/img/logo.svg) ![AppFollow](https://cdn.appfollow.io/assets/site/img/logo-mini.svg)](https://appfollow.io) Platform [App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. 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Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp) Solutions ![](https://cdn.appfollow.io/assets/site/img/union.svg) [Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions) [Consultancy](https://appfollow.io/asoconsulting) [Customers](https://appfollow.io/customers) Resources ![](https://cdn.appfollow.io/assets/site/img/union.svg) [Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security) [Pricing](https://appfollow.io/pricing) Contact sales [Log in](https://watch.appfollow.io) [Sign up](https://watch.appfollow.io/signup) # **App Keyword Rankings Tool** Built for ASO Teams Turn ranking data into ranking decisions: Find keywords and track their real-time positions across the App Store and Google Play in one workspace. [Get AppFollow for free](https://watch.appfollow.io/signup) Request a demo ![App Keyword Rankings Tool](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/header.png "App Keyword Rankings Tool") ## Built for teams that take ASO seriously ![AI Recommendations](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/metric-ai-recommendations.png) Surface high-popularity, low-difficulty keywords with AI Recommendations and Apple Search Ads-accurate volume. ![Daily rank tracking](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/metric-daily-rank.png) See your app's exact rank for every keyword, every day, in any country and on any device. ![Search Downloads attribution](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/metric-search-downloads.png) Connect keyword rankings to installs with Search Downloads attribution and double conversion rates. ## All the keyword intelligence tools to drive search traffic to your app, in one place ![AppFollow keyword rankings](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-monitor-rankings.png) ### Monitor keyword rankings across iOS and Android Track unlimited keywords across the App Store and Google Play in every country and on every device. See daily rank changes, all-time best position, and a Rank History chart for every keyword, with a real-time live ranking simulator that mirrors what users see in the store right now. [Try keyword tracking for free](https://watch.appfollow.io/signup) ![AppFollow keyword rankings](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-ai-research.png) ### Find ranking opportunities with **AI keyword research** AI Recommendations analyze your app's store performance and surface the keywords most likely to rank for it. Reveal every term you already appear for but aren't tracking, and get accurate Search Ads Recommendations. [Try now for free](https://watch.appfollow.io/signup) ![AppFollow keyword rankings](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-competitor-spy.png) ### **Spy on competitor keywords** and beat them at search See the full keyword footprint of any app, organized by Top-1, Top-5, Top-10, and Top-50 ranking buckets, plus the keywords that drive the most installs. Add any competitor keyword to your tracked list in one click and watch your visibility close the gap. [See what competitors rank for](https://get.appfollow.io/app-competitor-analysis?hsLang=en) ![AppFollow keyword rankings](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-metrics.png) ### Decide what to target with **metrics that matter** Every keyword in AppFollow comes with 1. **Popularity** — how many users search it. 2. **Difficulty** — how hard it is to outrank the Top 10. 3. **Keyword Effectiveness Index** — whether it's worth your metadata characters. 4. **Search Visibility Score** — your overall app search visibility in one number. Pick keywords with confidence and prove ASO impact with a single number that stakeholders understand. ![AppFollow keyword rankings](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-connect-alerts.png) ### Connect rankings to installs and stay alert to changes Connect App Store Connect or the Google Play ASO console to attribute the absolute number of organic downloads each keyword drives. Get instant Slack and email alerts about important changes, with full API access for custom workflows. [Set up alerts and integrations](https://get.appfollow.io/workflow-automation?hsLang=en) ![AppFollow keyword rankings](https://get.appfollow.io/hubfs/landing-images/aso-keyword-rankings-tool/feature-start-ranking.png) ### Start ranking for the keywords that matter Get the keyword rankings, AI research, and competitor intelligence trusted by 100,000+ product teams. Free to start, in under five minutes. [Get AppFollow for free](https://watch.appfollow.io/signup) ![G5 Entertainment](https://get.appfollow.io/hubfs/theme-assets/quotes/g5_entertainment.png) We've seen a **24% reduction in time spent on repetitive tasks** since integrating AI into our user communication flow. Automated responses and faster feedback analysis have improved both efficiency and personalization. Customer Support Team **G5 Entertainment** ![Supersonic/Unity](https://get.appfollow.io/hubfs/theme-assets/quotes/supersonic_unity.png) As a mobile games publisher managing over 100 games across app stores, **AppFollow has changed the way we engage with our players**. Their AI-powered review reply automation has streamlined the process of managing thousands of player reviews, saving us significant time while ensuring fast, high-quality engagement with our community. Ofer Regev Product Manager at **Supersonic/Unity** ![Opera](https://get.appfollow.io/hubfs/theme-assets/quotes/opera.png) The AI-generated replies and one-click improvements in AppFollow have impressed our agents a lot. They surely appreciate the function, as it allows them to **work more efficiently and handle a greater number of tickets** in their allocated time. Miyuki Barsk Mobile Products Customer Support Lead at **Opera** ![eToro](https://get.appfollow.io/hubfs/theme-assets/quotes/etoro.png) AI is reshaping the world of investing, enabling us to deliver better tools and a more personalized experience. It allows us to **analyze feedback in real-time** so we can continually optimize our offering. Hanan Mishurin Digital Platforms Team Lead at **eToro** React to user feedback and market trends faster Get started for free Company - [About](https://appfollow.io/about) - [Pricing](https://appfollow.io/pricing) - [Consultancy](https://appfollow.io/asoconsulting) - [Customers](https://appfollow.io/customers) - [Team](https://appfollow.io/team) - [Contact us](https://appfollow.io/contact) - [For partners](https://appfollow.io/partners) - [AI & LLM Guide](https://appfollow.io/ai-llm-guide) Platform - [Monitor app performance](https://appfollow.io/monitor-app-performance) - [App Store Optimization](https://appfollow.io/aso) - [AI Review Management](https://appfollow.io/app-review-management-tool) - [Workflow Automation](https://appfollow.io/workflow-automation) - [Consoles Data Aggregator](https://appfollow.io/consoles) - [App Competitor Analysis](https://appfollow.io/app-competitor-analysis) - [Product Roadmaps](https://appfollow.io/product-roadmaps-for-mobile-app-market) - [Top Chart Rankings](https://appfollow.io/rankings) - [AppFollow MCP & AI Toolkit](https://appfollow.io/mcp) Solutions - [Customer Support](https://appfollow.io/customer-support) - [ASO & Marketing](https://appfollow.io/marketing) - [Product Managers](https://appfollow.io/product-managers) - [Gaming Companies](https://appfollow.io/gaming) - [Enterprise](https://appfollow.io/enterprise) Resources - [Blog](https://appfollow.io/blog) - [Webinars](https://appfollow.io/webinars) - [Academy](https://appfollow.io/appfollow-for-reviews-management-aso) - [Glossary](https://appfollow.io/glossary) - [Help Center](https://support.appfollow.io) - [Trust Center](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security) - [API](https://appfollow.io/appfollow-api) - [Free ASO Tools](https://appfollow.io/free-aso-tools) How we compare - [AppFollow vs Native consoles](https://appfollow.io/compare-appfollow-vs-native-consoles) - [AppFollow vs App Store Connect](https://appfollow.io/compare-appfollow-vs-app-store-connect) - [AppFollow vs Google Play Console](https://appfollow.io/compare-appfollow-to-google-play-console) - [AppFollow vs In-house](https://appfollow.io/compare-appfollow-to-in-house-solutions) - [AppFollow vs Appfigures](https://appfollow.io/compare-appfollow-vs-appfigures) - [AppFollow vs Appbot](https://appfollow.io/compare-appfollow-vs-appbot) - [AppFollow vs AppTweak](https://appfollow.io/compare-appfollow-vs-apptweak) - [More](https://appfollow.io/appfollow-comparisons) Integrations - [App Store Connect](https://appfollow.io/ios-app-analytics) - [Google Play Console](https://appfollow.io/googleplay-analytics) - [Steam](https://appfollow.io/steam) - [Trustpilot](https://appfollow.io/trustpilot) - [Zendesk](https://appfollow.io/zendesk) - [Slack](https://appfollow.io/slack) - [Salesforce](https://appfollow.io/salesforce) - [Helpshift](https://appfollow.io/helpshift) - [More](https://appfollow.io/integrations) [System status](https://status.appfollow.io) [Terms](https://appfollow.io/terms) [Privacy policy](https://appfollow.io/privacy) Join our communities: [![AppFollow logo](https://cdn.appfollow.io/assets/site/img/purple-logo.svg)](https://appfollow.io) AppFollow © 2015-2026. Built with ![love](https://cdn.appfollow.io/assets/2/img/white-heart.png) remotely The ultimate platform to help your product thrive in the mobile market Elevate your review management strategy. Communicate with users from a single place. Gain actionable product insights. Improve visibility and increase organic growth. Track key metrics. Stay ahead of the competition. Be the first to know about mobile trends and market changes. Trusted by 100,000+ product teams worldwide ![get-in-touch-logos](https://cdn.appfollow.io/assets/site/img/get-in-touch/logos_v2.png) Contact us ✉️ ```json { "@context" : "https://schema.org", "@type" : "SoftwareApplication", "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : 5, "ratingCount" : 194, "ratingValue" : 4.6, "worstRating" : 1 }, "applicationCategory" : "BusinessApplication", "description" : "Track app keyword rankings in real time, find high-impact keywords with AI, and grow organic installs. Built for the App Store and Google Play.", "image" : "https://cdn.appfollow.io/assets/site/img/meta/default.jpg", "name" : "App Keyword Rankings Tool", "offers" : { "@type" : "AggregateOffer", "highPrice" : 599, "lowPrice" : 0, "offerCount" : 3, "priceCurrency" : "USD", "url" : "https://appfollow.io/pricing" }, "operatingSystem" : "Web", "publisher" : { "@type" : "Organization", "name" : "AppFollow", "url" : "https://appfollow.io/" }, "url" : "https://appfollow.io/aso-keyword-rankings-tool" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "An ASO keyword rankings tool tracks where a mobile app appears in App Store and Google Play search results for the keywords its target users search for. It monitors rank positions over time, calculates how popular and competitive each keyword is, and recommends which keywords to target in app metadata to grow organic downloads." }, "name" : "What is an ASO keyword rankings tool?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "AppFollow runs daily checks against the live App Store and Google Play search results in every country those stores support. For each tracked keyword, it records your app's current position, its change since the previous check, all-time best rank, and a full Rank History chart. Keyword Live Ranking also lets you trigger an instant, real-time check on demand." }, "name" : "How does AppFollow track app keyword rankings?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "For iOS apps, AppFollow uses Apple Search Ads exact-match data without modification, so the Popularity Score AppFollow shows is the same number Apple itself uses. For Android apps, AppFollow calculates a 0–100 Popularity Score from more than 15 signals, including input-language recognition and search-hint relevance." }, "name" : "How is Keyword Popularity calculated?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Popularity, from 0 to 100, shows how often users search the keyword. Difficulty, from 0 to 100, shows how hard it is to outrank the current Top 10 for that keyword. Keyword Effectiveness Index, or KEI, combines Popularity, Difficulty, and your app's Store Performance Index into one signal that tells you whether the keyword is worth your metadata characters. AppFollow recommends targeting KEI above 20." }, "name" : "What's the difference between Popularity, Difficulty, and Effectiveness?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. The Missing Keywords view surfaces every keyword your app currently appears in store search results for, grouped by ranking tier: Top 1, Top 5, Top 10, and Top 50, up to Top 100 for iOS and Top 30 for Android. One click adds them to your tracked list." }, "name" : "Can AppFollow find keywords my app already ranks for?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. Keyword Spy reveals the full keyword footprint of any app, including yours, a direct competitor, or a benchmark, broken down by Top 1, Top 5, Top 10, and Top 50 ranking buckets. With Downloads by Keywords enabled, it also shows the keywords driving the most installs. You can add any competitor keyword to your tracked list with one click." }, "name" : "Does AppFollow help with competitor keyword research?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. Connect App Store Connect or the Google Play ASO console and AppFollow attributes the absolute number of organic downloads each keyword drove, plus its share of total organic installs, shown as % of Search Downloads. Top Downloads ranks keywords by install volume, while Top Impressions ranks them by store impressions." }, "name" : "Does AppFollow connect rankings to actual downloads?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. AppFollow's free plan covers core keyword tracking, Keyword Live Ranking, and Word Counter. Premium tiers add Search Downloads attribution, Popularity History, AI Recommendations at scale, and unlimited multi-app workspaces." }, "name" : "Is there a free version?" } ] } ```