---
title: "ASO Dashboard: Keywords, Visibility & Downloads | AppFollow"
description: See keyword rankings, search visibility and downloads for App Store and Google Play apps in one free ASO dashboard. Compare periods and start free today.
image: https://get.appfollow.io/hubfs/appfollow-ranking-landing-light.webp
---

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[App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp)

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[Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions)

[Consultancy](https://appfollow.io/asoconsulting) [Customers](https://appfollow.io/customers)  Resources

[Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security)

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[App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp)

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[Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions)

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[Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security)

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[Home](https://appfollow.io/) › [ASO tools](https://appfollow.io/aso) › ASO dashboard

App Store and Google Play

# **ASO dashboard** for visibility, keywords and downloads

See how your app is performing in store search. AppFollow brings keyword rankings, search visibility, downloads and conversion into its Organic Dashboard. Filter by country, compare periods and spot what to fix first.

[Sign up for free](https://watch.appfollow.io/signup)

 Request a demo

![AppFollow ASO dashboard overview with app reputation, search visibility, ranked keywords, downloads and conversion](https://get.appfollow.io/hs-fs/hubfs/aso-dashboard-hero-overview.webp?width=1732&height=884&name=aso-dashboard-hero-overview.webp "AppFollow ASO dashboard overview with app reputation, search visibility, ranked keywords, downloads and conversion")

★ **4.6/5** on [G2](https://www.g2.com/products/appfollow/reviews) · 195 reviews

## Trusted by top companies and millions of apps

 ![Flo](https://get.appfollow.io/hs-fs/hubfs/%D0%A1ustomer%20logos/flo.png?width=120&height=48&name=flo.png)![Lazada](https://get.appfollow.io/hs-fs/hubfs/lazada.png?width=120&height=48&name=lazada.png)![Zynga](https://get.appfollow.io/hs-fs/hubfs/%D0%A1ustomer%20logos/zynga.png?width=120&height=48&name=zynga.png)![Wargaming](https://get.appfollow.io/hs-fs/hubfs/wargaming-Oct-29-2025-12-17-43-8845-PM.png?width=120&height=48&name=wargaming-Oct-29-2025-12-17-43-8845-PM.png)![Huuuge](https://get.appfollow.io/hs-fs/hubfs/%D0%A1ustomer%20logos/huuuge.png?width=120&height=48&name=huuuge.png)![Kolibri Games](https://get.appfollow.io/hs-fs/hubfs/%D0%A1ustomer%20logos/kolibri%20games.png?width=120&height=48&name=kolibri%20games.png)![G5 Entertainment](https://get.appfollow.io/hs-fs/hubfs/g5%20entertainment-1.png?width=120&height=48&name=g5%20entertainment-1.png) ![Opera](https://get.appfollow.io/hs-fs/hubfs/Opera-Oct-29-2025-12-17-43-8851-PM.png?width=120&height=48&name=Opera-Oct-29-2025-12-17-43-8851-PM.png)![Miro](https://get.appfollow.io/hs-fs/hubfs/miro.png?width=120&height=48&name=miro.png)       ![](https://get.appfollow.io/hs-fs/hubfs/%D0%A1ustomer%20logos/flo.png?width=120&height=48&name=flo.png)![](https://get.appfollow.io/hs-fs/hubfs/lazada.png?width=120&height=48&name=lazada.png)![](https://get.appfollow.io/hs-fs/hubfs/%D0%A1ustomer%20logos/zynga.png?width=120&height=48&name=zynga.png)![](https://get.appfollow.io/hs-fs/hubfs/wargaming-Oct-29-2025-12-17-43-8845-PM.png?width=120&height=48&name=wargaming-Oct-29-2025-12-17-43-8845-PM.png)![](https://get.appfollow.io/hs-fs/hubfs/%D0%A1ustomer%20logos/huuuge.png?width=120&height=48&name=huuuge.png)![](https://get.appfollow.io/hs-fs/hubfs/%D0%A1ustomer%20logos/kolibri%20games.png?width=120&height=48&name=kolibri%20games.png)![](https://get.appfollow.io/hs-fs/hubfs/g5%20entertainment-1.png?width=120&height=48&name=g5%20entertainment-1.png) ![](https://get.appfollow.io/hs-fs/hubfs/Opera-Oct-29-2025-12-17-43-8851-PM.png?width=120&height=48&name=Opera-Oct-29-2025-12-17-43-8851-PM.png)![](https://get.appfollow.io/hs-fs/hubfs/miro.png?width=120&height=48&name=miro.png)      

![ASO dashboard summary metrics: App Reputation Index, search visibility score, total ranked keywords and first-time downloads](https://get.appfollow.io/hubfs/aso-dashboard-summary-metrics.webp)

### Check your key **ASO metrics** at a glance

The Summary panel puts four ASO metrics side by side for the app, market and period you choose, each with the change against the previous period and a trend line.

•  **App Reputation Index**: your store reputation, not just the average rating.  
•  **Search visibility score**: how visible your app is in store search.  
•  **Total ranked keywords**: how many search terms your app ranks for.  
•  **First-time downloads**: new installs from your connected store account.

![Most valuable keywords in the ASO dashboard with share of search downloads, download counts and branded vs non-branded split](https://get.appfollow.io/hubfs/aso-dashboard-keywords-search-downloads.webp)

### See which keywords bring **search downloads**

Your most valuable keywords show which searches are already bringing users to your app. Check each term’s download count, share of search downloads and change over the selected period.

The branded and non-branded split adds context: how much of your search acquisition comes from people looking for your name? Use it to assess performance beyond branded searches.

![Favorite keywords, top gainers and losers with keyword positions, changes and trend lines](https://get.appfollow.io/hubfs/aso-dashboard-keyword-ranking-gains-drops.webp)

### Catch **gains and drops** in keyword rankings

A change in an important keyword can get buried in a long tracking list. The ASO & keywords tab brings your favorites, top gainers and declining terms together, with position changes and trend lines.

Choose a country to check the market you are working on. Then review the terms that need attention and continue in Keyword Tracking for a closer look.

[Explore keyword tracking →](https://get.appfollow.io/aso-keyword-rankings-tool?hsLang=en)

![App downloads by traffic source: App Store search, browse, app referrer, web referrer and Apple Search Ads](https://get.appfollow.io/hubfs/aso-dashboard-downloads-by-traffic-source.webp)

### Understand where your **downloads come from**

The Downloads chart breaks acquisition down by traffic source over time. For App Store apps, that includes Search, Browse, App Referrer, Web Referrer and Apple Search Ads.

Check the channel behind a change in total downloads before choosing your next action. A shift in store search calls for a different investigation from a change in referral traffic.

For a broader view of what moves your downloads, see [app performance monitoring →](https://get.appfollow.io/monitor-app-performance?hsLang=en)

Turn insights into action

## Find your next **ASO growth opportunity**

See which keywords bring downloads, where rankings are slipping and which markets deserve a closer look. Bring your app’s performance into one ASO dashboard.

The ASO dashboard is included in the Free plan.

[Sign up for free](https://watch.appfollow.io/signup)

![Search visibility map with ranked keywords, search impressions and search downloads by country](https://get.appfollow.io/hubfs/aso-dashboard-search-visibility-map.webp)

### Find the **markets** driving your search performance

Worldwide totals can hide a change in one market. The search visibility map lets you explore search downloads and visibility by country, while Keywords by country shows where your app ranks for the most terms.

Read search impressions and search downloads alongside keyword coverage. This helps you choose which markets to investigate before planning a localization update.

![Category ranking summary on a world map with top countries and rank changes](https://get.appfollow.io/hubfs/aso-dashboard-category-rankings-by-country.webp)

### Follow your app’s **category rankings** across countries

Category rankings show another part of your app’s store presence. Select a category and review the countries where your app ranks, together with position changes.

Use this view to identify markets worth a closer look during your regular ASO review. Need daily chart positions and alerts for a specific market? Try the [App Store rank tracker →](https://get.appfollow.io/app-store-rank-tracker?hsLang=en)

Customer stories

## ASO insights teams **put to work**

Teams use AppFollow to track keyword positions, investigate search traffic and evaluate changes to their store listings. Here’s what that looks like in practice.

![James Delivery](https://get.appfollow.io/hs-fs/hubfs/undefined-Oct-11-2026-10-51-48-2067-PM.png?width=240&height=79&name=undefined-Oct-11-2026-10-51-48-2067-PM.png)

+23.4%

Android search downloads over 1.5 months

> “ASO Dashboard can provide very useful and quick information. We are now able to quickly iterate with our app metadata…”

**Estevao Siqueira**, James Delivery

[Read the James Delivery case study →](https://appfollow.io/blog/james-delivery-boosted-search-downloads-and-search-visibility-with-appfollow)

![Earth Hero](https://get.appfollow.io/hs-fs/hubfs/undefined-Oct-11-2026-10-51-48-6583-PM.png?width=240&height=93&name=undefined-Oct-11-2026-10-51-48-6583-PM.png)

55+

Search downloads from unexpected keywords

> “AppFollow is giving us plenty of signals so we can improve not only our positioning in the app stores, but the app too.”

**Gregory Cox**, Earth Hero

[Read the Earth Hero case study →](https://get.appfollow.io/earth-hero-aso-climate-app?hsLang=en)

![Social Quantum](https://get.appfollow.io/hs-fs/hubfs/undefined-Oct-11-2026-10-51-48-4642-PM.png?width=240&height=93&name=undefined-Oct-11-2026-10-51-48-4642-PM.png)

3×

Top-10 keyword coverage on the App Store

> “The new preview video worked out unbelievably well. However, we couldn’t have gone this far without our previous work with keywords.”

**Catherine Sibirko**, Social Quantum

[Read the Social Quantum case study →](https://appfollow.io/blog/case-study-how-social-quantum-increased-organic-installs-by-110-with-app-preview-video)

[Explore all customer stories →](https://appfollow.io/customers)

## Start using your ASO dashboard **for free**

The Organic Dashboard is included in AppFollow’s Free plan. Some views work from public store data straight away; connect your store account to add your own downloads and conversion.

1

### Add your app

Choose the App Store or Google Play app you want to analyze. Ranked keywords and category rankings come from public store data.

2

### Connect your store account

Set up an ASO Report connection with App Store Connect or Google Play Console to bring in downloads, traffic sources and conversion.

3

### Choose a market and period

Review the overview, then open the keyword and country views that matter to your next update.

[Sign up for free](https://watch.appfollow.io/signup)

## ASO dashboard **FAQs**

What is an ASO dashboard?

An ASO dashboard brings app store optimization metrics together so you can review search visibility, keyword positions and acquisition performance. AppFollow’s Organic Dashboard combines these views with country filters and comparisons against previous periods.

Is AppFollow’s ASO dashboard free?

Yes. The Organic Dashboard is included in AppFollow’s Free plan. Ranked keywords and category rankings work from public store data; connect App Store Connect or Google Play Console to add your own downloads, traffic sources and conversion.

Which ASO metrics does the dashboard show?

The Summary shows the App Reputation Index, search visibility score, total ranked keywords, first-time downloads and conversion rate. The App Reputation Index is a composite score of your store reputation rather than an average star rating, and the search visibility score reflects how visible your app is in store search. Below the Summary you’ll find downloads by traffic source, your most valuable keywords, ranking gains and drops, country maps and category rankings.

Can I use the ASO dashboard for ASO reporting?

Yes. Choose the app, market and period, and the dashboard compares them with the previous period. Reviewing the same overview each week or month gives you a consistent ASO report: which metrics moved, which keywords and channels caused it and which markets need attention.

How do I choose the best ASO dashboard for mobile apps?

Start with the decisions your team needs to make. Check whether the dashboard covers your stores and markets, connects to your own performance data, shows keyword movements and makes period comparisons clear. Confirm which metrics require a store connection and whether your plan includes them.

Can I use AppFollow as an ASO keyword research dashboard?

The Organic Dashboard helps you analyze keywords your app already ranks for: position changes, top gainers, declining terms and keywords bringing search downloads. For finding and evaluating new keywords, use AppFollow’s separate [keyword research tools](https://appfollow.io/aso), then follow their performance in the dashboard.

Does the ASO dashboard work for Google Play apps?

Yes. You can add App Store and Google Play apps. Traffic-source labels and available metrics depend on the store and the data you connect.

Do I need to connect my store account?

Not to get started. Ranked keywords and category rankings come from public store data. To see your own downloads, traffic sources and conversion, set up an ASO Report connection with App Store Connect or Google Play Console.

Can I compare performance by country and period?

Yes. Choose an app, country and date range, or use Worldwide for an overview. The dashboard compares the selected period with the previous period, while the maps and country lists help you explore market-level differences.

 React to user feedback and market trends faster

 Get started for free

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  "description" : "ASO dashboard that brings keyword rankings, search visibility, downloads by traffic source and category rankings for App Store and Google Play apps into one view, with country filters and period comparisons.",
  "image" : {
    "@id" : "https://appfollow.io/aso-dashboard#primaryimage"
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  "publisher" : {
    "@id" : "https://appfollow.io/#organization"
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  "screenshot" : [ {
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    "height" : 893,
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  }, {
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    "caption" : "Keyword ranking gains and drops",
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  }, {
    "@type" : "ImageObject",
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```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://appfollow.io/aso-dashboard#faq",
  "@type" : "FAQPage",
  "inLanguage" : "en-US",
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    "@id" : "https://appfollow.io/aso-dashboard#webpage"
  },
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "An ASO dashboard brings app store optimization metrics together so you can review search visibility, keyword positions and acquisition performance. AppFollow’s Organic Dashboard combines these views with country filters and comparisons against previous periods."
    },
    "name" : "What is an ASO dashboard?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. The Organic Dashboard is included in AppFollow’s Free plan. Ranked keywords and category rankings work from public store data; connect App Store Connect or Google Play Console to add your own downloads, traffic sources and conversion."
    },
    "name" : "Is AppFollow’s ASO dashboard free?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The Summary shows the App Reputation Index, search visibility score, total ranked keywords, first-time downloads and conversion rate. The App Reputation Index is a composite score of your store reputation rather than an average star rating, and the search visibility score reflects how visible your app is in store search. Below the Summary you’ll find downloads by traffic source, your most valuable keywords, ranking gains and drops, country maps and category rankings."
    },
    "name" : "Which ASO metrics does the dashboard show?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. Choose the app, market and period, and the dashboard compares them with the previous period. Reviewing the same overview each week or month gives you a consistent ASO report: which metrics moved, which keywords and channels caused it and which markets need attention."
    },
    "name" : "Can I use the ASO dashboard for ASO reporting?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Start with the decisions your team needs to make. Check whether the dashboard covers your stores and markets, connects to your own performance data, shows keyword movements and makes period comparisons clear. Confirm which metrics require a store connection and whether your plan includes them."
    },
    "name" : "How do I choose the best ASO dashboard for mobile apps?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The Organic Dashboard helps you analyze keywords your app already ranks for: position changes, top gainers, declining terms and keywords bringing search downloads. For finding and evaluating new keywords, use AppFollow’s separate keyword research tools, then follow their performance in the dashboard."
    },
    "name" : "Can I use AppFollow as an ASO keyword research dashboard?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. You can add App Store and Google Play apps. Traffic-source labels and available metrics depend on the store and the data you connect."
    },
    "name" : "Does the ASO dashboard work for Google Play apps?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Not to get started. Ranked keywords and category rankings come from public store data. To see your own downloads, traffic sources and conversion, set up an ASO Report connection with App Store Connect or Google Play Console."
    },
    "name" : "Do I need to connect my store account?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. Choose an app, country and date range, or use Worldwide for an overview. The dashboard compares the selected period with the previous period, while the maps and country lists help you explore market-level differences."
    },
    "name" : "Can I compare performance by country and period?"
  } ],
  "url" : "https://appfollow.io/aso-dashboard#faq"
}
```

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  "publisher" : {
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}
```