--- title: App Store Performance Monitoring & Analytics | AppFollow description: "App store performance monitoring for iOS and Google Play: see which keywords drive downloads, why conversion dropped, and what reviews say. Start free." --- [![AppFollow](https://cdn.appfollow.io/assets/site/img/logo.svg) ![AppFollow](https://cdn.appfollow.io/assets/site/img/logo-mini.svg)](https://appfollow.io) Platform [App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp) Solutions [Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions) [Consultancy](https://appfollow.io/asoconsulting) [Customers](https://appfollow.io/customers) Resources [Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security) [Pricing](https://appfollow.io/pricing) Contact sales [Log in](https://watch.appfollow.io) [Sign up](https://watch.appfollow.io/signup) [![AppFollow](https://cdn.appfollow.io/assets/site/img/logo.svg)](https://appfollow.io) Platform ![](https://cdn.appfollow.io/assets/site/img/union.svg) [App Monitor Discover areas for improvement and differentiation from user feedback and competitor insights.](https://appfollow.io/monitor-app-performance) [ASO Tools Harness valuable market intelligence for targeted messaging and better organic reach.](https://appfollow.io/aso) [AI-Powered Review Management Take the next step in how your business engages with user reviews.](https://appfollow.io/app-review-management-tool) [Workflow Automation Respond to reviews, sort and report offensive ones automatically. Streamline your support workflows.](https://appfollow.io/workflow-automation) [Integrations Process critical app data on reviews, ratings, and ASO in email, Slack, Zendesk, Tableau, Webhook, and over 20 more services.](https://appfollow.io/integrations) [AppFollow MCP & AI Toolkit AI assistant access to your app’s reviews, ratings, and ASO data, plus ready-made analysis workflows, with no dashboard or code required.](https://appfollow.io/mcp) Solutions ![](https://cdn.appfollow.io/assets/site/img/union.svg) [Gaming Keep players happy at scale. Extract insights and automate support to maintain high ratings.](https://appfollow.io/gaming) [Finance Catch complaints before they hurt your rating. Talk to users in any language instantly.](https://appfollow.io/finance) [Customer Support Handle tickets faster. Save 4 hours daily per agent and respond 50% faster.](https://appfollow.io/support-teams) [ASO & Marketing Stop optimizing in the dark. Get higher rankings through data and competitive intelligence.](https://appfollow.io/marketing-teams) [Enterprise Get 99.5% uptime, enterprise security, and dashboards that connect sentiment to business metrics.](https://appfollow.io/enterprise) [See more Explore solutions by industry, team & scale.](https://appfollow.io/solutions) [Consultancy](https://appfollow.io/asoconsulting) [Customers](https://appfollow.io/customers) Resources ![](https://cdn.appfollow.io/assets/site/img/union.svg) [Blog Explore expert articles and case studies on app growth, ASO, user retention, and mobile SaaS trends.](https://appfollow.io/blog) [E-books, guides & more Enhance your app reputation management skills with our collection of valuable resources.](https://appfollow.io/learning-hub) [Webinars Attend insightful webinars covering mobile app reputation, customer satisfaction, ASO, and more.](https://appfollow.io/webinars) [API for Developers Leverage our API to seamlessly integrate AppFollow with other services.](https://appfollow.io/appfollow-api) [Glossary Find explanation of every term about your app performance on app stores from AppFollow experts.](https://appfollow.io/glossary) [Help Center Find expert tips and solutions for utilizing AppFollow to its maximum potential.](https://support.appfollow.io) [Academy Explore AppFollow functions to master your business goals with comprehensive ASO and review management tutorials.](https://appfollow.io/appfollow-for-reviews-management-aso) [Trust Center Learn how AppFollow protects your data with industry-leading security practices, ISO 27001 certification, and trusted infrastructure.](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security) [Pricing](https://appfollow.io/pricing) Contact sales [Log in](https://watch.appfollow.io) [Sign up](https://watch.appfollow.io/signup) # App store performance monitoring that shows **why** downloads changed See which keywords earn installs, whether a drop came from reach or conversion, and what users are saying about it, by country, on the App Store and Google Play. Request a demo [Get started for free](https://watch.appfollow.io/signup) ![App store performance monitoring dashboard in AppFollow](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/header.png "App store performance monitoring dashboard in AppFollow") Trusted by top companies and millions of apps ## Where did your app store performance change? ![Fewer people find your app](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/short-competitor.png) ### Fewer people find your app Check if your app lost keyword positions or category rank in a market that matters. ![People find your app but fewer install](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/short-insights.png) ### People find it, but fewer of them install Compare search downloads with store conversion for the same period and see where the drop starts. ![Ratings or reviews have shifted](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/short-sentiment.png) ### Ratings or reviews have shifted Find the complaints behind the change and see if a new issue is picking up speed. ![Downloads by Keywords in AppFollow: each keyword's share of search downloads next to its rank](https://get.appfollow.io/hubfs/ASO%20-%20keywords%20intelligence.png) ### See which keywords **bring downloads**, not just rankings A keyword can look great in a ranking report and still bring almost no installs. AppFollow shows each term's share of search downloads next to its position, so you can see which rankings pay off and how that changes over time. Branded searches are marked separately. You'll know how much of your search traffic comes from people who already know your name, and where your ASO plan still has room to grow. [See AppFollow ASO tools](https://appfollow.io/aso) ![AppFollow Organic Dashboard: store visibility, downloads and conversion by country and period](https://get.appfollow.io/hubfs/appfollow_c6cd5b15-bda8-4883-b231-142ba74140cc.png) ### **App store analytics** that separate reach from conversion AppFollow's app store performance analytics put visibility, downloads, and conversion on one timeline, by country and period. When search downloads fall, check two things: - **Did visibility drop?** Look for lost keyword positions or a slide in category rank. - **Did visibility hold?** Then conversion changed, and your next store listing test has a clear target. [See app store analytics](https://appfollow.io/aso) ![Compare your app's store visibility, keywords and ratings with competitors in AppFollow](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/feature-competition.png) ### **Stay ahead** of the competition A 10% drop in search downloads means one thing if the whole category slowed down, and something else if one competitor took your keywords. - **Your app:** connect your store console to see search downloads, conversion, and which keywords drive installs. - **Competing apps:** track visibility, ranked keywords, category moves, ratings, and reviews from public store data. No access to their accounts needed. [More on Competitor analysis](https://get.appfollow.io/app-competitor-analysis?hsLang=en) ![App review monitoring with Phrase Analysis: growing complaints, rating and sentiment](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/feature-phrase.png) ### **App review monitoring** that goes past the rating App review monitoring starts where the rating stops. A falling rating tells you when to look. The reviews tell you what users actually ran into. Phrase Analysis shows which complaints are growing, the rating and sentiment around each one, and the reviews behind every phrase, filtered by market and period. Product and support get real user words instead of a note that says "sentiment is down." [More about Phrase analysis](https://support.appfollow.io/hc/en-us/articles/4408119766289-Phrase-Analysis) ![Semantic tags sorting app reviews into topics](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/feature-feedback.png) ### Make **sorting feedback** a breeze Semantic tags sort reviews into topics, like bugs, payments, or feature requests, as they arrive. Scoot tags 90% of its reviews automatically, so the team sees which issue is growing before the rating moves. [Learn more](https://support.appfollow.io/hc/en-us/articles/360020832877-Semantic-Tags) ![Review sentiment by country and period](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/feature-sentiment.png) ### Track sentiment **across time, regions & markets** See how users feel about your app in each country and period, and spot the market where sentiment started to slip before it shows up in your totals. [More on Sentiment analysis](https://get.appfollow.io/customer-sentiment-analysis?hsLang=en) ## Catch a drop in **one market** before it hits your totals We'll show you how AppFollow breaks down downloads, conversion, and reviews by country for the apps you manage. Request a demo [Get started for free](https://watch.appfollow.io/signup) ![AppFollow alerts for rating, review and ranking changes](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/feature-alerts.png) ### **App store monitoring** with alerts that come to you Changes in your ratings, reviews, and rankings arrive in email or Slack when they happen, so nobody has to check dashboards every morning. [More on alerts](https://appfollow.io/workflow-automation) ![AppFollow recurring reports for the team](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/feature-reporting.png) ### **Keep the whole business** informed Schedule recurring reports for your team, pass product and support the reviews behind a trend, and export competitor comparisons when a decision needs market context. ![AppFollow integrations with Zendesk, Slack, Tableau, webhooks and API](https://get.appfollow.io/hubfs/landing-images/monitor-app-performance/feature-integrations.png) ### Connect your tools for ultimate convenience Push reviews into Zendesk or Slack, send data to Tableau, or use webhooks and the API to bring AppFollow data into your own systems, so product and support work from the same feedback. [Explore integrations](https://appfollow.io/integrations) ## What teams **uncovered** with AppFollow Three store problems, and what the numbers looked like after. - HyperHug · ASO Consulting +34% ### search downloads in the US App Store HyperHug worked with AppFollow ASO Consulting to win back a high-value keyword for Oxide: Survival Island. Two weeks after the metadata update, search downloads were up 34% on the two weeks before, and the app ranked for 152 new keywords. [Read the HyperHug story →](https://get.appfollow.io/case-studies/hyperhug-aso-keyword-recovery-installs?hsLang=en) - Earth Hero 2x ### store conversion on key dates The small Earth Hero team spotted a conversion spike on Earth Day that nobody had noticed. It also found search downloads coming from keywords it hadn't expected. [Read the Earth Hero story →](https://get.appfollow.io/earth-hero-aso-climate-app?hsLang=en) - Scoot 4.6★ ### Google Play rating after a crash-driven dip When Android crashes pulled its rating down, Scoot used AppFollow to find and reply to affected users. AppFollow now tags 90% of its reviews automatically. [Read the Scoot story →](https://get.appfollow.io/scoot-app-store-feedback?hsLang=en) Any time a program is going to tell me something that I would have never uncovered with the time that I have on my hands otherwise, that's a powerful program to me. **AppFollow is giving us plenty of signals so we can improve not only our positioning in the app stores, but the app too.** Gregory Cox **Earth Hero** [Read case study](https://get.appfollow.io/earth-hero-aso-climate-app?utm_source=quotes&hsLang=en) ![eToro](https://get.appfollow.io/hubfs/theme-assets/quotes/etoro.png) AI is reshaping the world of investing, enabling us to deliver better tools and a more personalized experience. It allows us to **analyze feedback in real-time** so we can continually optimize our offering. Hanan Mishurin Digital Platforms Team Lead at **eToro** ![Supersonic/Unity](https://get.appfollow.io/hubfs/theme-assets/quotes/supersonic_unity.png) As a mobile games publisher managing over 100 games across app stores, **AppFollow has changed the way we engage with our players**. Their AI-powered review reply automation has streamlined the process of managing thousands of player reviews, saving us significant time while ensuring fast, high-quality engagement with our community. Ofer Regev Product Manager at **Supersonic/Unity** ## Frequently asked **questions** ### What is app store performance monitoring? App store performance monitoring is tracking how your app performs inside the App Store and Google Play: keyword rankings and search downloads, store visibility and conversion, ratings, and reviews. The goal is to spot a change early and find its cause, whether that's lost keyword positions, a weaker store listing, or a new issue users are reporting in reviews. ### Can AppFollow show downloads for individual keywords? Yes. Downloads by Keywords shows each keyword's share of your search downloads, its rank, and whether it's a branded term. Connect App Store Connect or Google Play Console to see the exact number of search downloads for each keyword. ### What can I see about competitor apps? Everything the stores make public, from keyword rankings and category positions to ratings and reviews. You don't need access to a competitor's store account. ### Can AppFollow sort and analyze reviews for me? Yes. Semantic tags group reviews by topic as they arrive, sentiment analysis shows how users feel by country and period, and Phrase Analysis highlights the complaints that are growing. Scoot, for example, tags 90% of its reviews automatically. ### Can my team get alerts when performance changes? Yes. Set up alerts for rating movement, review spikes, and changes in keyword or category rankings. Notifications go to email, Slack, and other connected channels. ### Does AppFollow work with both the App Store and Google Play? Yes. You can monitor apps on both stores and break performance down by app, country, and period. Some metrics differ because Apple and Google share different data. For example, Google Play counts only first-time downloads toward search downloads. ### How is app store analytics different from app performance monitoring? App performance monitoring (APM) tools track crashes, latency, and errors inside your app's code. App store analytics covers what happens in the stores: visibility, conversion, downloads, ratings, and reviews. AppFollow works on the store side, and reviews often point your team to the crashes worth checking in your APM tool. React to user feedback and market trends faster Get started for free Company - [About](https://appfollow.io/about) - [Pricing](https://appfollow.io/pricing) - [Consultancy](https://appfollow.io/asoconsulting) - [Customers](https://appfollow.io/customers) - [Team](https://appfollow.io/team) - [Contact us](https://appfollow.io/contact) - [For partners](https://appfollow.io/partners) - [AI & LLM Guide](https://appfollow.io/ai-llm-guide) Platform - [Monitor app performance](https://appfollow.io/monitor-app-performance) - [App Store Optimization](https://appfollow.io/aso) - [AI Review Management](https://appfollow.io/app-review-management-tool) - [Workflow Automation](https://appfollow.io/workflow-automation) - [Consoles Data Aggregator](https://appfollow.io/consoles) - [App Competitor Analysis](https://appfollow.io/app-competitor-analysis) - [Product Roadmaps](https://appfollow.io/product-roadmaps-for-mobile-app-market) - [Top Chart Rankings](https://appfollow.io/rankings) - [AppFollow MCP & AI Toolkit](https://appfollow.io/mcp) Solutions - [Customer Support](https://appfollow.io/customer-support) - [ASO & Marketing](https://appfollow.io/marketing) - [Product Managers](https://appfollow.io/product-managers) - [Gaming Companies](https://appfollow.io/gaming) - [Enterprise](https://appfollow.io/enterprise) Resources - [Blog](https://appfollow.io/blog) - [Webinars](https://appfollow.io/webinars) - [Academy](https://appfollow.io/appfollow-for-reviews-management-aso) - [Glossary](https://appfollow.io/glossary) - [Help Center](https://support.appfollow.io) - [Trust Center](https://support.appfollow.io/hc/en-us/articles/360020832997-AppFollow-s-Trust-Center-Data-Security) - [API](https://appfollow.io/appfollow-api) - [Free ASO Tools](https://appfollow.io/free-aso-tools) How we compare - [AppFollow vs Native consoles](https://appfollow.io/compare-appfollow-vs-native-consoles) - [AppFollow vs App Store Connect](https://appfollow.io/compare-appfollow-vs-app-store-connect) - [AppFollow vs Google Play Console](https://appfollow.io/compare-appfollow-to-google-play-console) - [AppFollow vs In-house](https://appfollow.io/compare-appfollow-to-in-house-solutions) - [AppFollow vs Appfigures](https://appfollow.io/compare-appfollow-vs-appfigures) - [AppFollow vs Appbot](https://appfollow.io/compare-appfollow-vs-appbot) - [AppFollow vs AppTweak](https://appfollow.io/compare-appfollow-vs-apptweak) - [More](https://appfollow.io/appfollow-comparisons) Integrations - [App Store Connect](https://appfollow.io/ios-app-analytics) - [Google Play Console](https://appfollow.io/googleplay-analytics) - [Steam](https://appfollow.io/steam) - [Trustpilot](https://appfollow.io/trustpilot) - [Zendesk](https://appfollow.io/zendesk) - [Slack](https://appfollow.io/slack) - [Salesforce](https://appfollow.io/salesforce) - [Helpshift](https://appfollow.io/helpshift) - [More](https://appfollow.io/integrations) [System status](https://status.appfollow.io) [Terms](https://appfollow.io/terms) [Privacy policy](https://appfollow.io/privacy) Join our communities: [![AppFollow logo](https://cdn.appfollow.io/assets/site/img/purple-logo.svg)](https://appfollow.io) AppFollow © 2015-2026. 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Trusted by 100,000+ product teams worldwide ![get-in-touch-logos](https://cdn.appfollow.io/assets/site/img/get-in-touch/logos_v2.png) Contact us ✉️ ```json { "@context" : "https://schema.org", "@type" : "Organization", "logo" : "https://cdn.appfollow.io/assets/site/img/logo.svg", "name" : "AppFollow", "url" : "https://appfollow.io" } ``` ```json { "@context" : "https://schema.org", "@type" : "SoftwareApplication", "applicationCategory" : "BusinessApplication", "description" : "App store performance monitoring and analytics for the App Store and Google Play: keyword downloads, visibility, conversion, ratings, and reviews.", "name" : "AppFollow", "operatingSystem" : "Web", "publisher" : { "@type" : "Organization", "name" : "AppFollow" }, "url" : "https://appfollow.io" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "App store performance monitoring is tracking how your app performs inside the App Store and Google Play: keyword rankings and search downloads, store visibility and conversion, ratings, and reviews. 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Semantic tags group reviews by topic as they arrive, sentiment analysis shows how users feel by country and period, and Phrase Analysis highlights the complaints that are growing. Scoot, for example, tags 90% of its reviews automatically." }, "name" : "Can AppFollow sort and analyze reviews for me?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. Set up alerts for rating movement, review spikes, and changes in keyword or category rankings. Notifications go to email, Slack, and other connected channels." }, "name" : "Can my team get alerts when performance changes?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. You can monitor apps on both stores and break performance down by app, country, and period. Some metrics differ because Apple and Google share different data. 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